Roadmap

UPCOMING RELEASES

Current Roadmap

We aim to map out the next 2 - 3 LOOP Core Releases, coinciding with our normal release schedule. Of course, the roadmap is liable to change for any reason, so this intended as a guide only.

Q2 2025 (May)

Visitor Experience Enhancements

We're looking at modules to help bring your experience to life in more targeted ways:

Your Visit Itinerary Builder
Day Planner
Weather Widgets and status updates
Weather Guarantee and/or toggles for 'Bad Weather Mode'

Q3 2025 (July)

On-site guest tools & login capabilities

We want to help embed LOOP more deeply into the user experience during their visit:

LOOP 'Lite' on-site app-style website for customers to use on-site
Geo-targeting option to catch people onsite
User login area to catch marketing preferences and add gated content
LOOP 'Touch' version for attractions to add to touchscreens onsite

Q4 2025 (October)

AI & Social Proof

AI is poised to make things faster and more efficient so we're aiming to build AI into LOOP in 2024*

AI content generation tools
AI SEO tag generation
AI Site Scanning & Competitor Analysis
Google Reviews integration
Trip Advisor Reviews integration

* certain AI/reviews tools may be subject to usage limits, depending on external API costs.

This is alongside a host of layout, block options and settings that we add too.
Remember to check our In The LOOP Updates to see recent release updates...

Planned Add-ons

LOOP Insights Package

We are developing an industry-leading data warehouse and benchmarking solution to help you make better marketing decisions to grow your attraction. We're planning to offer custom dashboards, YoY dynamic comparisons and anonymised benchmarking v.s. other LOOP clients.

This is a multi-year process and investment, but once complete will set LOOP apart from the competition, and enable us to give you more data-driven insights than ever before.

Estimated pricing, £450-1,500/month depending on plan level.

e-Commerce Store

Diversifying revenue streams is becoming increasingly important for attractions and destination brands so e-Commerce is a logical addition to LOOP.

You'll still likely need a dedicated ticketing provider for tickets and access control, but we are scoping this out so that our offering has attractions-specific features to drive income from digital content, merchandise or basic vouchers.

Estimated pricing, £350-1,000/month + payment processing depending on size.

Future ideas

We're always on the lookout for new ideas, insights and innovations to help you create better visitor experiences with LOOP. Here's a summary ideas that we are keen to explore, and hopefully implement, in the future, but as ever, this is liable to change significantly.

Of course, if you have feedback or ideas for the platform then let us know. Submit your feature request and we'll review it to see if it'll fit into our roadmap, or email your account manager if you need custom features creating.

If you see any ideas below that you like, and might have budget, then let us know as we may be able to share dev costs between clients.

Integrated Surveys or Heatmapping

Survey and heatmapping tools built straight into the CMS so that your team can run tests and get results in a single place.

On-site Display Screen Mode

Stripped down version of the website that could be used on-site with TV screens or touchscreens to improve guest experience and make use of single source of venue info.

Web App Layer

A mini App solution. This is a simple alternative if you only need basic App-like functionality (e.g. offline content, push notifications, listings)

Push notifications

Keep users informed with real-time updates, offers, and important information, enhancing engagement and driving increased interaction.

Customer Accounts & Logins

Ability for customers to setup accounts to capture marketing preferences, plan a visit and access password protected content.

Personalisation Add-On Module

Opening up settings for users to personalise their site experience with recommendations, customised content and messaging tailored to individual preferences.

API integrations with partners

Exploring options to integrate out-of-the-box with key app, CRM or ticketing partners (may be released as add-on modules depending on complexity)

Ticketing add-on option

Potentially exploring a way to sell basic tickets, memberships and vouchers with integrated Stripe payments or similar (again, might be an add-on module).

Geo-targeting capabilities

Ability to show different content based on the user's location to target on-site guests, locals or tourists that are further afield with different messaging.

Growing LOOP

You can help us grow LOOP by sharing your positive experiences and referring new clients. This collective support enables us to reinvest in LOOP and keep adding new, powerful features.

When more attractions, leisure, heritage and tourism brands thrive online, it raises the baseline for the entire sector. Together, we can create a stronger, more tech-savvy industry. Your partnership fuels our journey to create ever more powerful LOOP capabilities, ensuring we deliver the best tools and resources for your success.

If you'd like to be in our test programme or want to join our LOOP Leaders Group, just get in touch.

LOOP Forward ⏵⏵