Filoli is a historic house and garden in Woodside, California. The house dates from 1917, the with around 16 acres of gardens, and a full calendar of special events and experiences.
We are delighted they chose LOOP and successfully launched on our platform over the summer. Even though Filoli are our first US-based LOOP client, Semantic has worked with many international clients over the years. We know what it takes to set up resilient localised websites that are optimised for different countries.
The challenge
Filoli's website has many different jobs - it sells visits, promotes membership, drives donations and handles private event enquiries, and it has to tell Filoli’s story.
The team wanted a site that keeps up with what's on, feels modern, and gives them simple control to manage content or add new campaigns, landing pages and showcase future products.
How LOOP delivered
We are no strangers to working with clients across different timezones. In fact this is a benefit as it means core platform updates can be carried out overnight for the Filoli team in California.
- Clear routes for visitors, members, donors and private events
- Existing content migrated and tidied up for the new structure
- Ticketing, membership and donations stay on Filoli's existing systems, with the site linking guests straight through
- Filoli's team trained to update pages and events themselves, with the LOOP user guide to hand
Built and supported for the US
Filoli's site is hosted on US-based infrastructure, so pages are quick for guests in California, the CMS is fast and responsive for the Filoli team. LOOP was designed so that we can deploy it to any country. Cyber security is increasingly important too, so the site sits behind a global content network and firewall with security patches are rolled out all within their subscription.
Moving Filoli Forward
Their team has enjoyed using the CMS, and have been able to complete 99%+ of day-to-day website content updates, launch new events and create landing pages without needing to reach out to us. The team are largely self-sufficient, although we do send out regular ‘In The LOOP’ communications with all the new features that get added so that they can keep evolving and keep pace with shifting guest expectations online.
Congratulations to the Filoli team on the launch, and we look forward to helping prepare for 2027 and beyond!
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If you run a US attraction and would like to see how this would work for you then please get in touch.
