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At it's core, LOOP is a website platform designed specifically for attractions, leisure, tourism or heritage destinations. LOOP can help bring a wide variety of destinations to life online - from gyms, healthclubs, resorts and museums to theme parks, zoos and family entertainment centres.  Whether you have a single venue, or multiple locatons LOOP can help.

LOOP includes all you need to get a great optimised attraction website - see a summary of the features at-a-glance and details of what's included in each package above. Further add-on packs or enhanced retainers are also available, which typically suit more complex medium-large attractions.

Both! We created LOOP with all attractions or venues in mind, so there are features and modules built in to help support a new attraction just getting started. Things like making it easy to switch in 'real' content/imagery as it becomes available, pre-opening landing pages, data capture and more.

For established brands, LOOP is easy to migrate to and gives you a much more powerful CMS experience (compared to something like Wordpress), and more polished website for your guests.

We've tested and optimised LOOP components to make rollouts as quick and hassle-free as possible. You can see the process on the How It Works page, or we're happy to talk you through it.

LOOP sites can be launched in weeks not months so a typical site would be ready in under 4 weeks. Our record is under 10 days - can you beat it? Equally there's no great rush - you're free to take the time to ensure everything is just right prior to launch.

Yes, we achieve this by overlaying your unique branding, colours, fonts and styling on top of a comprehensive set of layout options and best practice modules. This means that you get the best of both worlds - a powerful optimised website, dynamic layouts/content and designs to tie in with your own brand look and feel.

Layout flexibility is a key feature of LOOP so that attractions can create unique sites and pages to stand out online. Various layout options exist for sites and pages, and the CMS drag-and-drop editor makes it simple to create or edit page layouts as needed. Pages are created using blocks, which can be mixed and matched as needed to help your attraction have a distinct online presence.

LOOP is built on a powerful CMS to provide great flexibility, custom layouts, flagship content elements and all of the admin functionality that you need to get your whole team engaged (if you want to!).

Absolutely, we deploy to scalable cloud hosting solutions so that your site can scale to keep pace with your marketing needs. Included hosting is based on estimated traffic levels so hosting plans can grow with you.

Some packages include free setup and migration, but there is typically a small setup cost, ranging from £995 - £4,995 depending on the package and your requirements. If you need more help to get up and running then we are happy to discuss budgets for additional SEO, custom tracking/reporting or other help as needed.

LOOP is an extendable platform and in most cases would allow you to add new elements as part of our roadmap. We will advise on what is possible and how to go about it. Depending on the nature of the requirement, there may be a possibility to add as a new LOOP module.

We don't currently offer built-in ticketing capabilities, but can work with most ticketing suppliers by embedding widgets, iFrames or links. Most attractions already have ticketing solutions, so we focus on providing best-practice ticketing layouts and signposting to provide an optimised web journey.

Yes can can embed iFrames, code snippets or link out to your ticketing provider. Semantic has also worked with a range of ticketing systems including Access Gamma, Digitickets, Fusemetix, Gateway, LineUp, Accesso and Vivenu, having built API integrations for many of them in the past. Ticketing setup varies by attraction, so API integrations are considered on a bespoke project basis - we are happy to discuss options here.

Yes, we can provide a roadmap of ongoing developments and you can see a snapshot of this on the features page. Some will be provided as new LOOP Core modules part of your subscription, other more complex features will be new add-on modules attracting small monthly subscription fees if used.

This largely depends if it's easier for you to get Capex or monthly budgets approved, as this will affect minimum terms and billing. We can discuss this, but typically, there is an upfront payment for brand design and setup, then the monthly subscription starts from go-live.

Setup includes adding your existing Analytics and Tag Manager tracking code, or setting up basic tracking for new attractions. We are working on enhanced reporting capabilities and also offer options to setup custom dashboards are reporting to help pull together all of your key metrics.

Absolutely, the design goal behind LOOP is to focus on the website performance rather than its development. Semantic offers a range of retainers to cover further optimisation services including SRO, PPC and CRO analysis to make sure you stay right on top of site performance and revenue generation.

Don't worry, we'll help to explain the various pricing options, but they largely depend on the size of your attraction, visitor numbers and the amount of 'hands-on' time you need from the team.

In terms of hosting capacity, the cloud hosting infrastructure can grow indefinitely to meet your needs as your grow traffic or rollout to more locations. In terms of features and capability, you'll receive ongoing updates as part of our development roadmap, plus we can work with you to add the features you need into LOOP as separate quoted projects if needed.

Absolutely, we have some fantastic examples of LOOP and would be happy to take you through them. Get in touch and we'll be happy to arrange a call to discuss your needs.

Simply get in touch with us at Semantic and we'll be happy to answer any questions and work out the best approach for your organisation.