ABOUT US

Our vision

Attraction marketers know that they need to do more with less, bringing together design, systems and strategy. Often, traditional bespoke web build projects consume lots of time and money to recreate these core building blocks from scratch…

What if these core building blocks for visitor attractions could be delivered as a set of optimised modules from the outset? Mobile ready, fast, scalable, accessible and continuously improved...

Your website should grow, evolve and keep pace with your marketing. It should be the hub for your information and a place where you can quickly try new ideas, content and campaigns. An enabler for your whole team, and a tool that enhances the whole guest experience.

“I have known Neil and Semantic for some time and was particularly impressed by his vision in developing the LOOP platform... A brand’s website is its most important asset after the physical venue or attraction. It is both the provider of information (and inspiration!) and the key route to market for converting customer interest into ticket sales or attendance.
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As such, in a competitive world, you need your website to be optimised and constantly updated. For all types and sizes of location-based businesses, LOOP offers the ability to have a “Premier League” website at an affordable monthly price.”

Sir Nick Varney - Investor in LOOP / Semantic

Better. Faster. Cheaper.

Building a custom website in 2025 is like trying to restore an old car by hand. Do you want to spend time and money hand-crafting every part, or would you prefer to be driving off the forecourt and already overtaking your competition?

Better: A modern platform refined over years - with sector-specific modules, best-practice UX and continuous improvements baked in from day one and always evolving.
Faster: Go live in just a few weeks with an intuitive website platform. Keep your energy and budget focused on value-add marketing, not months of build.
Cheaper: Ready-to-go CMS, fewer development hours, predictable subscription pricing and no expensive rebuilds every few years.

That's where LOOP comes in...
... it's fast, scalable and grows with you, whether you have a single location or complex multi-location / multi-brand set up.

A platform to keep pace with your needs

The role of websites has shifted since Semantic started building bespoke websites for attractions in 1999.

It's getting hard for attractions to keep pace with shifting technology and increasing guest demands. Our idea with LOOP was to build a suite a best-practice components that are always up-to-date and evolving as part of your package.

Take a look at some of the benefits for you, your team:

LOOP is ever-evolving

LOOP is the future of attraction websites. We’re constantly adding new features, integrations and capabilities.

With further development and add-ons planned to enable trigger messaging, eCommerce, personalisation, and ongoing optimisations, LOOP’s capabilities are always growing.

We want more clients to enjoy future-proof attraction websites for years to come.

EXplore features

Our vision

Better. Faster. Cheaper.

A platform to keep pace with your needs

LOOP is ever-evolving

Discover LOOP...