Bring your brand to life online with LOOP

Get a flagship website in weeks, not months, with all the features you need to power your attraction, museum, heritage or leisure brand in a mobile and AI-first world.

LOOP is designed to keep you ahead of ever-evolving guest expectations and technology - it's fast, flexible, intuitive to use and scales with you, whether you're running one site or many.

Trusted by over 75 leading resorts, zoos, wildlife parks, heritage venues, museums and attractions:

What's New

Great British Summer Savings

AI Search Is Here. Your Website Still Matters - But For Different Reasons.

Bure Valley Railway - our first heritage railway website solution now live

See more Recent updates

What is LOOP?

LOOP is a website platform built for attractions, leisure and heritage brands - fast to launch, intuitive to use, and always up to date.

Tailor-made website platform for attractions

Intuitive CMS for you and your team

The best way to bring your attraction to life online

Keeps pace with your marking and rising guest expectations

Always evolving to stay ahead of AI and technology shifts

Discover LOOP By Semantic

"Your website is your most important brand asset outside the physical venue... It has to captivate, convert, and build a relationship... LOOP offers the ability to have a 'Premier League' website at an affordable monthly price."

Sir Nick Varney - Investor in LOOP / Semantic

What's included?

LOOP is built on over 25 years of experience working with leisure, heritage and hospitality brands.

70+ sector-specific modules & components

Custom design layer to showcase your attraction

Easy to update CMS

Fast launch and expert support

Support for single or multiple locations and brands

Explore features

Success Stories

LOOP powers websites for all types of attractions, from museums, heritage railways and immersive experiences right through to complex multi-brand organisations like Continuum Attractions and Gulliver's Resorts (case study coming soon).

“We would highly recommend their services to anyone looking for a reliable and efficient web partner.”

Oliver - BeWILDerwood Marketing Team

“The new websites look great and most importantly are performing well... and are a complete dream from a CMS usability point of view!”

Alex Caley - Director of Marketing Services

“Semantic have helped us create multiple new websites across different areas of our business, and it’s been a great experience working together.”

Gulliver's Resorts IT Team

“Loop is built for visitor attractions, and it really shows. It does exactly what it needs to do without overcomplicating things, so we can stay focused on what matters.”

Sam Davies, Systems & Process Partner

“Very impressed with the Semantic team! I’d happily recommend them to any future clients operating in the attractions sector.”

Sarah, Bure Valley Railway Marketing Team

“We love that the LOOP is constantly being developed and updated, so the website is ever evolving”

Amanda Ribbins
Marketing Team

“We’d definitely recommend Semantic if you’re looking for a simple, flexible, and efficient website solution!”

Will Hedgecock
Marketing Team

“The Loop service is fantastic and we are so pleased with our new site!”

Sam Purcell
Marketing Team

“Wish there was an option for higher than 5 stars! Highly recommend Semantic to anyone looking to upgrade their website.”

Daisy
Crealy Marketing Team

“We’re delighted to have a dynamic platform that reflects our ambitions and makes engaging with the Museum more accessible than ever”

Steve Mytton
Marketing & Communications Director

“The team has been amazing throughout the process. We would highly recommend Semantic (Loop)!”

Connie Chamberlain
Marketing Team

“We’re delighted to have a dynamic platform that reflects our ambitions and makes engaging with the Museum more accessible than ever”

Neil Dolan
MD

“We've now moved to Loop which has been a godsend in making everything easier”

Jess Kirton
Marketing Team

“Love it! Your team, as always has been amazing Neil. True partnership.”

Craig Dunkerley,
CEO

“I didn't think the process of getting a shiny new website for our Norfolk based visitor attraction could be this easy!”

Clare Millar
Marketing Team

“I can confidently say that our new website has been a
game-changer...”

Josh
Marketing Team

“I would not hesitate to recommend their services to anyone looking to build a new site.”

Ralph Barker
Marketing Team

“We are thrilled with our new sites and look forward to future collaborations!”

Marketing Team
Wildwood

“We recommend LOOP to any attraction in need of an easy to maintain, easy to update and user experience optimised website.”

Archie Wilde
Creative Marketing Executive

“We are delighted with the new site and how easily we can add content.”

Chloe Finch,
Marketing Team

See more Case Studies

The easiest way to get a new website for your attraction.

LOOP attraction website rollouts typically take just 4 - 6 weeks with our easy 3-step Plan / Populate / Publish process.

Within days, you get a demo site, with your branding, ready for the pages and content to be added. This rapid approach avoids projects dragging on, and leads to the best experience for your customers, with content optimised for their needs from the start.

SEE HOW IT WORKS

Ready to talk?

Book a demo or contact us for a free consultation, there's no obligation, no hard sells and we'd be happy to help.

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