Features at-a-glance

LOOP combines best-practice cloud technology, an optimised guest experience and a fast, flexible, intuitive CMS to ensure you and your team can bring your attraction to life online.
Get a fast, optimised new website that's always up-to-date, without the hassle.
Customised Design & FEatures
Huge variety of optimised blocks, layouts and components ready out-of-the-box.
Unique Design Layer
We work with you to create designs that bring your branding to life online.
Ongoing Updates & Support
LOOP is regularly updated and backed by a team of experts.

Powerful features, out-of-the-box

Take the guesswork out of building a website, with a solution that's tailor-made for the sector. Creating a tailor made website with similar capabilities to LOOP would take many months, and likely cost in excess of £50k. LOOP gets you a whole suite of features for attractions out-of-the-box, plus we're regularly adding more features and growing the capabilities of the platform.

Mobile-first designs

Drag and drop interface so you can easily make us of over 50 modules designed for attraction, leisure, heritage and tourism brands.

Dynamic page block options

Mobile-first blocks to integrate listings, videos, pricing layouts, timelines, countdown clocks and more.

Add multiple brands / locations

LOOP can support multiple brands and locations, giving you one CMS to run all of your websites.

Fast navigation & search

Site search, mobile nav, accessible menus and editable menu structure so everything is easy to find.

Interactive maps

Add your map graphic to show attractions, facilities or areas of interest.

Customised touch friendly designs

Designs created to suite your brand, with mobile best-practices built in from the outset.

AI Ready Help centre & FAQs

Control your data with AI search ready FAQs, hints and shortcuts for guests to get help fast.

Mega menu navigtion

Give visitors a greater user experience by providing deeper levels of navigation.

News feeds & data capture

Show your latest news posts and articles, with tags, rich content and more.

Shows & Events Calendars

Showcase any special events or daily shows to help guests have a great visit.

Opening times calendars

Add one or more calendars to ensure your open times are up-to-date through the season.

Seasonal effects

Seasonal effects to add extra immersion to your site at the click of a button.

Areas, listings & filters

Showcase featured areas or attractions and allow guests to filter based on suitability/restrictions.

Image galleries & video

Bring your site to life with easy optimised image galleries, hero areas and embedded videos.

Ops support

Emergency alert messages, custom team CMS access and news system.

Interactive Map Tours

Lead guests through key points of interest with tours and layers on the interactive map.

Single or multi-location

LOOP can scale to support single locations or multi-brands / multi-locations.

Single or multi-brand

We can set up multiple brands to bring to life themed experiences, campaigns or other aspects of your brand (additional setup time applies)

Guest reviews

You can add customer reviews and star ratings to help convince new visitors to book.

Tickets & pricing call-to-actions

Best-practice layouts and elements to help drive upsells and compare prices to get the best tickets.

Booking links

Prominent calls-to-action and links to booking providers, or the ability to embed iFrames and widgets with more integrations coming soon.

Newsletter & CRM

Ability to capture basic enquiries or push data to Mailchimp and Campaign Monitor (with more CRM integrations coming soon).

SEO & sitemaps

SEO migration, redirects, sitemap and monitoring/support options.

Accessibility checked

WCAG AA and above compliance for navigation, designs and systems.

Instagram feed

Add your Instagram feed to bring pages to life with dynamic content.

Analytics & GA4 reporting

Reporting, tracking and optional custom dashboards and data visualisation can all be built in (depending on chosen package)

Scalable Cloud Hosting

Industry-leading cloud hosting that can be scaled as your attraction grows online.

CMS access & users

Manage user access for different team members, and get them up and running in 1 hours training or less.

Cookie management

Cookie compliance, terms and privacy page templates ready-to-go.

Plus LOOP is always growing so your website always stays up-to-date...

We're developing and adding new capabilities to LOOP all the time. We publish regular roadmap updates to keep clients 'in the loop' with all of the new features to make sure you can get the most from the system and bring your brand to life online.

LOOP clients get access to existing and new core modules, plus we are planning a range of Add-ons to unlock extra capabilities. Exact features may vary based on subscription level and ongoing updates.

What you can do with LOOP

Everything in LOOP is block-based and easy to customise, which means you can build the pages and experiences you need without waiting for developers. LOOP gives you the tools to create dynamic, engaging content quickly.

Here are a few examples of what this looks like in practice:

And this is just scratching the surface. We're happy to talk you through LOOP's features in more detail.  Just book a call and we'll be happy to help.

Common Challenges Solved

We've designed LOOP to support attractions of all sizes. It's fast, intuitive and built to keep pace with your marketing.

Having a flexible marketing hub for your brand (or brands!)

LOOP is built to be an online enabler for your attraction. The fastest way to try new ideas and the best way to communicate with your guests online.

Features include: 
• Block-based page builder functionality for landing pages and key content
• Signposts and shortcut panel blocks
• Social widget embedding and Instagram feeds
• Newsletter data capture and links in to Mailchimp and Campaign Monitor
• Edit access to update theme options, layout options, content and navigation

Organising and presenting your key visitor information

Modules are included to store and present vital visitor information to help guests easily plan their trip, and avoid needless enquiries to your guest service team.

Different access levels can be set too, your operationsteam can update key information at any point, without getting access to the full site.

Features include: 
• Emergency message banners
• Alert modal popups
• Open times / calendars (single or multiple) 
• Editable interactive maps
• Signpost panels, call-to-actions and filter listings
• Tickets & pricing elements
• Online searchable help centre

Helping guests find key information easily, from their mobile

There's a variety of navigation options and components built into LOOP so you can choose what's best for your attraction.

This includes: 
• Multiple header / shortcut bar and navigation layouts
• Mega-menu dropdowns
• Mega-menu feature areas, images and highlights
• Mobile / hamburger nav menus
• Flexible header call-to-actions and ticketing signposting
• Integrated site search & FAQs
• Section and category pages
• Options to show / hide menus (e.g. for themed landing pages) 
• Editable dropdowns
• Accessibility markup and best practices
• Multiple footer layouts and shortcut options

Bringing key shows and seasonal events to life

Keeping a fresh, dynamic programme of events is becoming increasingly important for attractions to stand out. LOOP has a number of features to help: 
• Events calendar(s)
• Daily events / show times listings (e.g. for animal feeds, curator talks etc)
• Dynamic open times calendar, with events pulled through live
• Themed landing page / seasonal page options
• Seasonal effects and visual flourishes

Telling your stories and showing your unique value proposition

We're always adding more blocks to LOOP to make it easy for attractions to showcase what's on offer. The more effectively you can communicate what's on offer, quickly, the more visitors you're likely to generate.

Blocks can be added on any page and populated with your unique content: 
• Image galleries
• Timelines
• Interactive maps
• Video embeds / background videos
• Large fixed background areas
• Scrolling content and transition animations
• Offers grid (e.g. for an Advent Calendar)
• Countdown timers
• Hero image / video options

Presenting high quality designs tailored to your brand(s)

LOOP combines three core areas to give customers unique engaging attraction website solutions: 
1. Best practice technology with a scalable CMS and leading cloud infrastructure
2. Core CMS settings and layout options to tailor the overall look-and-feel
3. Custom design layer that we setup with your unique branding

What does that mean?
Essentially it's 500+ variables that we tailor to your brand, with our expert designers interpreting your branding to bring it to life within LOOP. This covers fonts, colours, spacing, textures, masks and more, and it's why all the LOOP attraction websites look unique and in keeping with each attractions' brand.

Managing one or more brands/websites in a single CMS

LOOP can support single or multi-location attractions. You might have a brand that operates in different cities, you might have multiple brands at a single location, or you might like to have seasonal branded pages for key events or areas of the business.

LOOP attraction websites can have more than one 'core brand'.

This means that if your organisation has multiple areas, then each one can have it's own distinct look and feel (whether that's within the overall website, or each brand could be split into multiple websites in the same CMS).

Example multi-brand approach 1) 
• Core Museum Brand
• Separate brand themes for their flagship events
... all within the same overall website / domain name.

Multi-brand approach 2) 
• Core Attraction Brand
• Distinct look and feel for other business areas (e.g. Weddings, Team Building, Halloween) 
... with different domain names.

Essentially, with LOOP, you can have as many brands, locations and domain names as you need, depending on the structure and complexity of your business.

Running competitions and capturing data

LOOP makes it easy to capture data for enquiries, run competitions or gather feedback: 
• Form builder included
• Dynamic form workflows, error handling and data storage
• FAQ / Help Desk, and customers can
• Modal overlays that can include form embeds (from CMS or external CRM providers) 
• Pushes data to Mailchimp or Campaign Monitor (and potentially other CRMs) 
• Sitewide call-to-actions to drive sign ups and build your database

Reporting on key stats with custom analytics and dashboards

We can either add your existing analytics, tag manager or cookie consent mode tools, or if you need us to help set these up then these can be added to your package. 

Optional package add-ons available to cover:
• Analytics / Tag Manager setup
• Consent Mode setup
• Analytics / Tag Manager Ad platform integration
• Affiliate tracking implementation options
• e-commerce tracking setup
• Best practice dashboards and reporting setup

Most attractions struggle with Analytics and GA4 in particular. Combined with cookies, consent mode and GDPR requirements, we often find that these areas need to be reviewed and reworked, so we can advise on any add-ons needed before starting the setup.

Keeping up-to-date with technnology, maintenance and best practices

LOOP sites get regular core releases so that your site always stays up-to-date. We typically create and deploy releases 4 - 6 times per years and include a mix of new features, new options, new blocks, settings and layout improvements and under-the-hood optimisations.

Just in the last 12 - 18 months, core releases have given all LOOP clients: 
• Interactive map capabilities
• Enhanced open times calendar functionality
• New Daily Events listings
• New shortcuts / panel / slider options
• New image gallery and hero layout options
• SEO structure improvements
• Infrastructure optimisations
• CMS patches and maintenance
• Timelines
• Video and visual content block options
• Trigger modals and sitewide call-to-actions
• New visual effects and effects options
• Improved media management
• Mega menus and new header / menu layout options
• New options to have interactive map layers and setup tours
• New countdown and timeline modules

LOOP subscriptions include all core releases, plus we are developing new add-ons to help you unlock even more online capabilities.

And more...

That's just the beginning. We're always adding more to LOOP to keep sites fresh and to make sure you keep pace with shifting guest expectations.

The challenge then becomes how do you, as an attraction owner or marketer, keep up-to-date? Well there's a few different parts to this: 
• Regular 'in the LOOP' emails with latest updates and guidance
• Online User Guide with video guides for key functionality
• Release notes and updates
• Unlimited training time for you and your team (online) 
• Options to book in update and support calls as needed

Optimised and always up-to-date.

Our ongoing development roadmap means we regularly add new features, modules and designs, both as part of your LOOP subscription or as add-ons in the future.

Plus of course, we take care of ongoing security, hosting, patches and monitoring too.

New core features

New core releases include enhancements and features so your site always stays fresh and up-to-date.

Add-ons

We're developing add-ons to help enhance your online capabilities even more .

Development roadmap

We reinvest back into LOOP to help you keep pace with shifting tech and guest expectations.