Features at-a-glance

LOOP combines best-practice cloud technology, an optimised guest experience and a fast, flexible, intuitive CMS to ensure you and your team can bring your attraction to life online.
Get a fast, optimised new website that's always up-to-date, without the hassle.
Customised Design & FEatures
Huge variety of optimised blocks, layouts and components ready out-of-the-box.
Unique Design Layer
We work with you to create designs that bring your branding to life online.
Ongoing Updates & Support
LOOP is regularly updated and backed by a team of experts.

Powerful features, out-of-the-box

Take the guesswork out of building a website, with a solution that's tailor-made for the sector. Creating a tailor made website with similar capabilities to LOOP would take many months, and likely cost in excess of £50k. LOOP gets you a whole suite of features for attractions out-of-the-box, plus we're regularly adding more features and growing the capabilities of the platform.

Mobile-first designs

Drag and drop interface so you can easily make us of over 50 modules designed for attraction, leisure, heritage and tourism brands.

Dynamic page block options

Mobile-first blocks to integrate listings, videos, pricing layouts, timelines, countdown clocks and more.

Add multiple brands / locations

LOOP can support multiple brands and locations, giving you one CMS to run all of your websites.

Fast navigation & search

Site search, mobile nav, accessible menus and editable menu structure so everything is easy to find.

Interactive maps

Add your map graphic to show attractions, facilities or areas of interest.

Customised touch friendly designs

Designs created to suite your brand, with mobile best-practices built in from the outset.

AI Ready Help centre & FAQs

Control your data with AI search ready FAQs, hints and shortcuts for guests to get help fast.

Mega menu navigtion

Give visitors a greater user experience by providing deeper levels of navigation.

News feeds & data capture

Show your latest news posts and articles, with tags, rich content and more.

Shows & Events Calendars

Showcase any special events or daily shows to help guests have a great visit.

Opening times calendars

Add one or more calendars to ensure your open times are up-to-date through the season.

Seasonal effects

Seasonal effects to add extra immersion to your site at the click of a button.

Areas, listings & filters

Showcase featured areas or attractions and allow guests to filter based on suitability/restrictions.

Image galleries & video

Bring your site to life with easy optimised image galleries, hero areas and embedded videos.

Ops support

Emergency alert messages, custom team CMS access and news system.

Interactive Map Tours

Lead guests through key points of interest with tours and layers on the interactive map.

Single or multi-location

LOOP can scale to support single locations or multi-brands / multi-locations.

Single or multi-brand

We can set up multiple brands to bring to life themed experiences, campaigns or other aspects of your brand (additional setup time applies)

Guest reviews

You can add customer reviews and star ratings to help convince new visitors to book.

Tickets & pricing call-to-actions

Best-practice layouts and elements to help drive upsells and compare prices to get the best tickets.

Booking links

Prominent calls-to-action and links to booking providers, or the ability to embed iFrames and widgets with more integrations coming soon.

Newsletter & CRM

Ability to capture basic enquiries or push data to Mailchimp and Campaign Monitor (with more CRM integrations coming soon).

SEO & sitemaps

SEO migration, redirects, sitemap and monitoring/support options.

Accessibility checked

WCAG AA and above compliance for navigation, designs and systems.

Instagram feed

Add your Instagram feed to bring pages to life with dynamic content.

Analytics & GA4 reporting

Reporting, tracking and optional custom dashboards and data visualisation can all be built in (depending on chosen package)

Scalable Cloud Hosting

Industry-leading cloud hosting that can be scaled as your attraction grows online.

CMS access & users

Manage user access for different team members, and get them up and running in 1 hours training or less.

Cookie management

Cookie compliance, terms and privacy page templates ready-to-go.

Plus LOOP is always growing so your website always stays up-to-date...

We're developing and adding new capabilities to LOOP all the time. We publish regular roadmap updates to keep clients 'in the loop' with all of the new features to make sure you can get the most from the system and bring your brand to life online.

LOOP clients get access to existing and new core modules, plus we are planning a range of Add-ons to unlock extra capabilities. Exact features may vary based on subscription level and ongoing updates.

What you can do with LOOP

Everything in LOOP is created as blocks, so there's no limit to the number of pages, layouts or content. Pages are dynamic, varied and engaging for your guests.

Here are some recent demos for some of the key features: 

We're happy to talk you through the features in more detail.  Just book a call and we'll be happy to help.

Common capabilities explained

LOOP gets you a flagship website, with all of the features of a large attraction brand, without the upfront cost. Plus it's always evolving and updating to stay fresh and optimised.

Tools to organise and present key visitor information

Modules are included to store and present vital visitor information to help guests easily plan their trip, and avoid needless enquiries to your guest service team.

Different access levels can be set so that operations can update key information at any point.

Features include: 
• Emergency message banners
• Alert modal popups
• Open times / calendars (single or multiple) 
• Editable interactive maps
• Signpost panels, call-to-actions and filter listings
• Tickets & pricing elements
• Online searchable help centre

Showcase shows and seasonal events

Keeping a fresh, dynamic programme of events is becoming increasingly important for attractions to stand out. LOOP has a number of features to help: 
• Events calendar(s)
• Daily events / show times listings (e.g. for animal feeds, curator talks etc)
• Dynamic open times calendar, with events pulled through live
• Themed landing page / seasonal page options
• Seasonal effects and visual flourishes

Custom design layer

LOOP combines three core areas to ensure customers get unique engaging attraction website solutions: 
1. Best practice technology with a scalable CMS and leading cloud infrastructure
2. Core CMS settings and layout options to tailor the overall look-and-feel
3. Custom design layer that we setup with your unique branding

What does that mean?
Essentially it's 500+ variables that we tailor to your brand, with our expert designers interpreting your branding to bring it to life within LOOP. This covers fonts, colours, spacing, textures, masks and more, and it's why all the LOOP attraction websites look unique and in keeping with each customers' brand.

Dynamic themes and designs for different parts of your brand

Linked with the custom design layer question above, this is all about the branding flexibility within LOOP.

There are several parts -
- you websites core overall look and feel
- 'block themes' - theme variations that can be applied to each page block individually (e.g. light, dark, primary, secondary, or other seasonal variations) 

LOOP attraction websites can also have more than one 'core brand'.

This means that if your organisation has multiple areas, then each one can have it's own distinct look and feel (whether that's within the overall website, oreach brand could be split into multiple websites in the same CMS).

Multi-brand approach 1) 
• Core Museum Brand
• Separate brand themes for their flagship events

Multi-brand approach 2) 
• Core Attraction Brand
• Distinct look and feel for other business areas (e.g. Weddings, Team Building, Halloween) 

Run competitions, enquiries and data capture

LOOP makes it easy to capture data for enquiries, run competitions or gather feedback: 
• Form builder included
• Dynamic form workflows, error handling and data storage
• FAQ / Help Desk, and customers can
• Modal overlays that can include form embeds (from CMS or external CRM providers) 
• Pushes data to Mailchimp or Campaign Monitor (and potentially other CRMs) 
• Sitewide call-to-actions to drive sign ups and build your database

Telling your stories and showing your value proposition

We're always adding more blocks to LOOP to make it easy for attractions to showcase what's on offer. The more effectively you can communicate what's on offer, quickly, the more visitors you're likely to generate.

Blocks can be added on any page and populated with your unique content: 
• Image galleries
• Timelines
• Interactive maps
• Video embeds / background videos
• Large fixed background areas
• Scrolling content and transition animations
• Offers grid (e.g. for an Advent Calendar)
• Countdown timers
• Hero image / video options

And more...

That's just the beginning. We're always adding more to LOOP to keep sites fresh and to make sure you keep pace with shifting guest expectations.

The challenge then becomes how do you keep up-to-date.

Well there's a few different parts to this: 
• Regular 'in the LOOP' emails with latest updates and guidance
• Online User Guide with video guides for key functionality
• Release notes and updates
• Unlimited training time for you and your team (online) 
• Options to book in update and support calls as needed

Optimised and always up-to-date.

Our ongoing development roadmap means we regularly add new features, modules and designs, both as part of your LOOP subscription or as add-ons in the future.

Plus of course, we take care of ongoing security, hosting, patches and monitoring too.

Design refreshes

New designs and template updates are enabled each year so your site always stays fresh and up-to-date.

Insights & benchmarking

For attractions that opt-in, we're building out industry benchmarks and tools to help you identify gaps and areas to focus on, giving you a tailor-made online action plan.

Development roadmap

Quarterly feature updates to the core LOOP package, plus new add-on modules in the pipeline.