Improving Your Online ROI

LOOP ensures your website adheres to best practice standards and provides measurement of every facet of the site's performance such as SEO, page speed, and conversion rates. Visitor engagement, conversion rates, membership activation,  revenue generation and customer satisfaction scores are typically the main KPI’s for a visitor attraction.

By providing a subscription model we do not consume the entire budget into the development of the site, but instead deliver services to test and measure the performance of the site. Optimisation is the watch word, as the site becomes a living, breathing entity.

By not investing your entire budget into the development phase, you now have the funds and energy to maximise performance and utilise Semantic’s Rocket Fuel services to ensure that the site continues to drive success.

Test, don't guess, it's a simple methodology to keep your team focused on data and results, rather than opinions.

• Use CRO as a systematic way of measuring the success of your “next right step” strategy, whatever your planned outcome, newsletter sign ups, content downloads or booking a visit there are many potential outcomes and the conversion rate to each of these can and should be measured.
• By understanding your target audience and what matters to them you can start to improve the relevance of your content and calls to action.
• Some LOOP packages come with a personalised reporting dashboard built in. No more guessing. measure and improve what is important to you.
• LOOP’s subscription model allows you to keep complete control on your marketing budget. No more large up front investment and hope, now you can monitor, fine tune and improve the site as part of the marketing services built into LOOP.
• No hiding place, no sunk cost, just transparency and measurement. Performance is everything.