Oh we do like to be beside the seaside! Brighton Palace Pier is an iconic Victorian landmark offering classic seaside entertainment. It boasts a variety of thrilling rides, including roller coasters and traditional fairground attractions as well as two large amusement arcades and plenty of dining options to choose from. The pier provides a vibrant experience for families and thrill-seekers, embodying a quintessential British seaside day out.

Challenges

Brighton Palace Pier wanted a new website as their old one was approaching a decade in age and had an incredibly limited CMS of which they had incredibly limited access.

They were having to pay out of pocket every single time basic changes needed to be made and when you're in an industry that evolves so quickly, they knew they needed something new that would evolve with them.

The LOOP Solution

Our solution delivered a highly visual, exciting, and high-performance website designed to impress.

We focused on creating a powerful, easy-to-use CMS with intuitive block editing and multi-level user access, empowering staff to update content effortlessly without needing technical support.

The new site incorporates immersive imagery and video, bringing the Pier's experience to life. With clear, structured navigation and an optimised mobile experience, key information is easily found and navigation is smooth across all devices.

We also provide ongoing updates and enhancements, ensuring the site remains fresh and current, ultimately giving the Pier team greater control and a stronger visual impact.

‍"Semantic are an incredible web developer who care greatly about their clients. Thanks so much to Neil Lewin and Daniel Colmer for providing solutions to all of our previous web-based problems and helping us forge a new digital experience for the pier.

We love the LOOP platform because it allows us to have full control over our own site, regularly update content and fine-tune things quickly based on feedback.

No need to go through multiple versions and revisions. We can have it exactly as we like it, as soon as we want it.

Our new site provides easy to access information for new and returning guests and we're incredibly excited to see how we can continue to develop our online experience."‍

Sam Purcell, Assistant Events & Marketing Manager, Brighton Palace Pier