LOOP Roadmap

LOOP helps you keep pace with accelerating guest expectations and technical shifts. This is done with a mix of LOOP Core Features (included with your subscription) and Add-Ons.

We aim to release new Core LOOP Features at least every quarter, with larger Add-On Modules being released as needed.

See In The LOOP updates for recent release info or submit your feature requests and we may consider them in future releases.

Roadmap is a guide only and may change depending on operational requirements.

UPCOMING RELEASES

Current Roadmap

Each release we bring a selection of new layout updates, module improvements and features, alongside the larger initiatives below to keep your site evolving and moving forward...

Q2 2026 (Target May/June)
Infrastructure Updates
  • Migration to new Azure Scalable infrastructure
  • Core CMS upgrade to version 17
  • Launch LOOP Commerce add-on
Q3 2026 (July/August)
Engagement
  • Multi-language capabilities
  • Membership system add-on launch
AUTUMN 2026
AI Processes
  • Umbraco AI phase 1 implementation
  • Structured data improvements and updates

Add-ons Underway

LOOP Commerce Store - Target Launch June

LOOP Is the best way to communicate with your guests online, and LOOP Commerce is the best way to unlock new product revenue from them.

Diversify revenue streams and sell merchandise, products, digital products, memberships or donations with a shop integrated into your LOOP website.

Email us for more information.

Estimated pricing, £350-750/month + payment processing depending on size.

LOOP Memberships - Target Launch Autumn

LOOP Memberships will be the best way to engage with your guests online.

You'll still likely need a dedicated ticketing provider for tickets and access control, but we are scoping this out so that our offering has attractions-specific features to drive income from digital content, merchandise or basic vouchers.  

Estimated pricing TBC.

LOOP Insights Package - TBC

We're aiming to create a data warehouse and benchmarking solution to help you make better marketing decisions to grow your attraction. We're planning to offer custom dashboards, YoY dynamic comparisons and anonymised benchmarking v.s. other LOOP clients.

This is complex and will take some time but please email us to register your interest.

Future ideas under consideration

We're always on the lookout for new ideas, insights and innovations to help you create better visitor experiences with LOOP. Here's a summary ideas that we are keen to explore and hopefully implement in the future, but as ever, this is liable to change significantly.

Of course, if you have feedback or ideas for the platform then let us know.  Submit your feature request and we'll review it to see if it'll fit into our roadmap, or email your account manager if you need custom features creating.

If you see any ideas below that you like, and might have budget, then let us know as we may be able to share dev costs between clients.

Structure Data / AI-readiness

Levelling up the listings and structured data to help search results, AEO and AI answers.

On-site Display Screen Mode

Stripped down version of the website that could be used on-site with TV screens or touchscreens to improve guest experience and make use of single source of venue info.

Geo-targeted 'App-lite' Mode

Stripped down version of the website that guests get forwarded to when they're on site, to showcase visitor info to enhance their experience.

Personalisation Add-On Module

Opening up settings for users to personalise their site experience with  recommendations, customised content and messaging tailored to individual preferences.

Push notifications

Keep users informed with real-time updates, offers, and important information, enhancing engagement and driving increased interaction.

Customer Accounts & Logins

Ability for customers to setup accounts to capture marketing preferences, plan a visit and access password protected content.

API integrations with partners

Exploring options to integrate out-of-the-box with key app, CRM or ticketing partners (may be released as add-on modules depending on complexity) 

Ticketing add-on option

Potentially exploring a way to sell basic tickets, memberships and vouchers with integrated Stripe payments or similar (again, might be an add-on module).

Growing LOOP

You can help us grow LOOP by sharing your positive experiences and referring new clients. This collective support enables us to reinvest in LOOP and keep adding even more powerful new features.

When more attractions, leisure, heritage and tourism brands thrive online, it raises the baseline for the entire sector. Together, we can create a stronger, more tech-savvy industry. Your partnership fuels our journey to create ever more powerful LOOP capabilities, ensuring we deliver the best tools and resources for your success.

If you'd like to be in our test programme or want to join our LOOP Leaders Group, just get in touch.

Please note that all features and information provided are subject to change at any time at our discretion and our decisions regarding the platform roadmap are final. Different subscription plans may offer varying features, and some add-on features may incur additional costs. Service availability and operational capabilities may be affected by various factors beyond our control. We strive to keep you informed of any updates or changes to our services.

LOOP.
Stop Rebuilding.
Start Evolving.

The website platform built for visitor attractions.
Happier guests. More revenue opportunities. Smarter marketing.

Book a demo → 
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