We are thrilled to partner with Blackpool Tourism to help bring three much-loved resort attractions to life online. The Blackpool Tower, Madame Tussauds Blackpool and The Blackpool Tower Dungeon transitioned from Merlin ownership into the Blackpool Tourism portfolio and the brief was to bring three distinct visitor experiences together under a modern, flexible digital platform while retaining the individuality and character of each attraction.

Using LOOP, we delivered a shared digital foundation that powers all three brands within a single instance of the platform. This approach reduced complexity, improved performance, and gave the Blackpool Tourism team the control they needed to manage fast-moving seasonal content. By configuring proven templates and components rather than rebuilding from scratch, the attractions were able to relaunch quickly with confidence, clarity, and a structure designed to scale over time.

Key benefits delivered

• Fast efficient rollout of all 3 brands
• Streamlined call-to-actions to Accesso for bookings
• Simple content editing for internal teams
• Dynamic features tailored for visitor attractions
• Easy seasonal and campaign updates
• Scalable setup for future attractions or experiences

Blackpool Tourism now benefits from a platform that balances operational efficiency with creative freedom. LOOP provides a long-term foundation that supports day-to-day updates, evolving visitor expectations and future growth across the wider Blackpool attractions portfolio.