With the 101 tasks that you needed to undertake during the closed season, maybe nagging at the back of your mind has been the under performance of your current website. 

Not really designed for the post pandemic world where literally everything happens online way before it happens in person.

Is your website struggling?

• The design is outdated and is unappealing to visitors
• Its difficult to navigate and offers a poor user experience
• Links are broken, users become frustrated and leave before they complete a booking
• Its mobile unfriendly, meaning it wasn't designed or optimised for a mobile phone 
• The website no longer reflects your brand.
• You have a low search engine ranking. It needs optimising to improve its ranking 
• Website content is not engaging or informative to users
• Poor conversion rates. Website visitors are not converting into customers. The booking journey is separate from the main site and steps are clunky.
• Features and functionality are limited and lack the features that are now standard in the attractions industry.
• Integration with Ticket Booking, CRM and marketing automation systems  is very limited not only reducing conversions but depriving us of customer data.
• The content management system (CMS) is difficult to use and consequently we don’t keep the site as up-to-date as we need to.
• The website is not secure and we have been hacked in the past. 
• Our business model has changed and the website really needs to be updated to reflect the current range of visitor offers.
• Our local and national competitors have all launched updated websites, emphasising the limitations we have, and we know visitors can make direct comparisons.
• Our site is so old it is not compatible with all of the devices and browsers that we know our visitors use.
• The site takes far too long to load, particularly the booking process, and we know visitors abandon and look at alternatives.
• The site is not sufficiently accessible for people with disabilities.
• The demographic of our visitor base is changing and the website needs to be redesigned to reflect this.
• The site simply doesn't perform in terms of visitor traffic, engagement nor conversions.
• Calls to action are unclear and are not driving users to take action.
• Our business is expanding and the website can’t keep up.
• The imagery and videos are of low quality and need to be replaced.
• The website is unable to handle the volume of visitors we are now attracting 
• There is a lack of social proof contained within the site, we need to highlight positive reviews.

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Whatever your compelling reason for change, it can still be a daunting challenge. There are so many points to consider:- 

• Budget constraints 
• Resistance to change
• Timeline
• Requirements gathering
• Prioritisation 
• Writing a specification 
• Outsource vs In house devt
• Agreeing KPI’s
• Inter departmental resourcing 
• Reviewing peer success stories 
• Generating new content
• Agreeing on branding
• Market review of suitable agencies who can understand our business

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In many cases this long list of challenges is sufficient to put off the task for another year. Perhaps we can get by? , but in doing so you deprive yourself of the many commercial and engagement benefits of redesigning the site.

With LOOP from Semantic we can overcome many of these challenges and have a new website up and running quickly, with the confidence that it is designed specifically for your sector and your organisation.

LOOP is already specifically designed for the visitor attraction and events sector, many of the challenges you face are resolved “out of the box” from a platform that contains the modern “mobile first” design, the features and the simplicity of CMS operation and user navigation that you require. 

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In many many ways the benefits of a rapid deployment outweigh the more traditional alternative of a bespoke build, not least that there is still time to be up and running, generating incremental revenues this summer.

• Reduced Time to Market -  By using a pre-built website template like LOOP from Semantic quickly allows you to get your attraction in front of potential visitors as soon as possible and not miss out on revenue or market share.
• Test and Learn -  By launching a basic website quickly, you can start testing and measuring visitor behaviour and engagement. This allows you to make data-driven decisions about website improvements and focus on the areas that drive the most value, rather than relying on assumptions or guesswork.
• Agility and Flexibility -  Launching a basic website quickly allows you to be more agile and flexible in responding to visitor needs and market trends. You can make changes to the website quickly and easily, which can help you stay ahead of the competition.
• Revenue Increases: By focusing on optimising website performance, conversions and revenue increases, you can achieve better results more quickly.. This approach allows you to identify and focus on the most profitable areas of the website, which can lead to higher revenue and a stronger return on investment.
• :Lower upfront costs - Since LOOP is a pre-built template, the upfront costs are typically much lower than if you were to hire a web development agency to build a custom website. This can be especially beneficial for smaller businesses or organisations with limited budgets.
• Continuous optimisation - Once your website is up and running, you can start collecting data on user behaviour and use this data to optimise your website over time. By continuously improving your website's performance and user experience, you can increase your revenue without having to invest a large sum of money upfront.
• Flexibility -  With a pre-built website template like LOOP, you still have the flexibility to make customisations and changes to the website as needed. This allows you to tailor the website to your specific needs and goals without having to start from scratch.
• CTA and eCommerce focus - By getting the core site up and running more quickly releases more time and budget to focus on the key objectives of the site such as SEO and increased traffic, conversions and revenue.
• Learn from your peers - With many sample sites and existing clients already using LOOP there are numerous examples for you to decide what you like and don’t like and apply them to your site quickly.
• Proven track record -  Pre-built website templates like LOOP have already been tested and optimised by many other organisations, so you can be confident that the template will work well for your needs. This can save time and reduce risk compared to building a custom website.
• SEO optimisation: - Pre-built website templates such as LOOP are already optimised for search engines (SEO). This means that the website is more likely to rank well in search engines like Google, which can help drive more traffic and visitors to your attraction.
• User experience: - LOOP is designed with user experience in mind, incorporating best practices and tested design patterns to make the website easy and enjoyable to use. This will lead to higher engagement and conversion rates.
• Technical support: LOOP from Semantic comes with technical support and an ongoing retainer service, which can be very helpful if you encounter any issues or need help optimising the website. This saves time and reduces stress compared to building a custom website with no support.
• Mobile responsiveness: LOOP from Semantic, is already optimised for mobile devices. This is important because more and more visitors are accessing websites on their mobile devices, so having a mobile-responsive website is essential for reaching and engaging with these visitors.

There are many compelling reasons to consider using a website template like LOOP from Semantic to build your visitor attraction website including proven track record, SEO optimisation, user experience, technical support,  ongoing upgrades and new features to keep your website ahead of the game for years to come.

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