Keeping You In The LOOP - August 2025

Corrina
Marketing Manager
August 1, 2025

We hope you're already having a great summer season. 

It’s been a really successful couple of months for the LOOP team with:

Four new website launches:

Two new testimonial videos:

Two brand new website projects: 

  • The Guards Museum, another great addition to our ever-growing portfolio of museum clients
  • The five Gulliver’s Theme Parks & Resorts - taking us up to 30 LOOP clients!

Plus a whole range of new LOOP features, editing capabilities and improvements!

A few of the core updates include:

We’ve added three dynamic new blocks to help you create even more varied layouts and bring your brand to life: 

  1. Media Gallery Section: media showcase that can include images/video
  2. Crossfade Section: fluid fading of backgrounds between sections
  3. Daily Event Section: Add Daily Shows right into pages to show value

We've increased the resolution of images on large screens for improved image rendering quality

  1. You can now add videos to points on the interactive map
  2. You can upload custom icons / images to the signpost and shortcuts bar
  3. We've added a new 'continual scroll' view

Plus other assorted enhancements based on feedback from our clients, such as: 

  • Options to show / hide blocks on mobiles or desktops
  • Responsive image handling improvements
  • Backend/log tweaks to optimise space usage
  • Extended CMS logout timeout from 15 to 45 mins

These updates are being released across all LOOP sites, all as core updates within the ongoing subscription.

Hopefully they will help marketing teams showcase their value proposition online and stay nimble as the main season ramps up.

What’s Next?

We’ve got lots more to come this year — with some exciting new seasonal overlays launching next month (including spooky smoke in your choice of colour, eight types of snow and multi option fireworks.

Events including VAC 2025, the BALPPA Autumn Conference and our first ASVA event in November. Hopefully we will see you at one of them!

If you’re already on LOOP and want help enabling any of the new features, just let us know. 

And if you’re curious about what LOOP could do for your attraction, drop us a line at hello@semantic.co.uk

What's New