Loop is thrilled to announce a new partnership with The Guards Museum to develop their brand-new website. This exciting project brings the museum to life and showcases their new branding for the first time, helping to create a fresh new online experience for visitors.

The Guards Museum, with its nearly 400 years of rich history, offers a fascinating look into the lives of the five regiments of Foot Guards, from their combat operations to their ceremonial duties. The new website will be a crucial tool in helping the museum, originally founded as a teaching aid for new recruits, continue to engage a diverse public audience with its extensive collection.

Kirsty West, The Guards Museum Director, says  “We’re excited about progressing the project with the Semantic team, and benefitting from their experience and expertise as we redevelop our new website.”

Our brief for the new website included several key objectives:

• A clear and streamlined ticketing journey to increase online bookings.
• Seamless incorporation of The Guards Museum's recent rebranding.
• Effective presentation of the museum’s collections, events calendar, tour programme and other commercial offers, including venue hire and a new online shop.
• An improved user experience and mobile responsiveness.

Loop will also provide the marketing team at The Guards Museum with an easy-to-use Content Management System (CMS), empowering them to manage and update the website effortlessly.

Neil, who first connected with Kirsty at the Museum + Heritage Show in May, expressed his enthusiasm: "We are delighted to be working with The Guards Museum on this exciting project. The team are working to have the new site ready in the coming weeks using our tried and tested LOOP processes and The Guards Museum is another great addition to our ever-growing portfolio of museum clients. This new partnership has made the M+H Show a great success for us!"

If you'd like help or more information about how LOOP can bring your brand to life online, just get in touch for a free discovery session (or just a chat!).