Whistlepunks are the original UK urban axe-throwing brand and they have partnered with us to move their website to LOOP. The goal was to level up their websites, simplify ongoing updates and improve the online journey across their four UK locations. Known for their dynamic, immersive, and unique branding, Whistlepunks needed a platform that could deliver a seamless customer experience while reflecting their distinctive personality.
The Challenge
As a multi-location brand with venues in London, Manchester, Birmingham, and Leeds, Whistlepunks faced several challenges:
- Ensuring a cohesive online experience that unified all locations while allowing for local customisation.
- Maintaining their bold and immersive brand identity in a dynamic and engaging way.
- Transitioning all four locations to a new system simultaneously without disruption to bookings or customer experience.
The Solution
LOOP provided a tailored solution that addressed Whistlepunks' unique needs:
- Multi-Location Management: LOOP’s platform allowed Whistlepunks to manage all four locations from a centralised system. Location-specific details such as schedules, pricing, and promotions are easily configured.
- Brand-Centric Design: The platform’s flexible design capabilities enabled the integration of Whistlepunks' bold and immersive branding, ensuring the online experience mirrored the energy and uniqueness of their physical venues.
- Streamlined Migration: our team executed a seamless transition for all four locations, ensuring zero downtime and maintaining reliability throughout the migration.
- Dynamic Content Features: Interactive features such as location-specific event calendars, booking forms, and promotional banners were implemented to keep customers engaged and informed.
The Results
The migration to LOOP delivered significant benefits for Whistlepunks:
- Improved User Experience: Customers now enjoy a seamless and visually engaging journey from browsing to booking.
- Increased Efficiency: Centralised management of all locations streamlined operations, reducing administrative overhead.
- Enhanced Brand Presence: The online platform’s immersive design amplified Whistlepunks’ unique identity, setting them apart in the competitive entertainment market.
- Successful Transition: The simultaneous migration of all four locations was executed flawlessly, with no impact on customer satisfaction or bookings.
By moving to LOOP, Whistlepunks achieved a unified, brand-centric digital presence that enhanced their operational efficiency and customer experience. This case study underscores LOOP’s capability to deliver tailored solutions for multi-location brands seeking to elevate their online impact.
