Trentham Monkey Forest is the UK’s largest primate enclosure, home to 140 free-roaming Barbary macaques in a 60-acre woodland. As a conservation-focused attraction, it offers visitors a rare chance to observe these endangered primates up close.

To reflect its unique experience online, the team needed a visually dynamic, easy-to-manage website that would engage visitors and support their mission.

The Challenge

• Intuitive CMS – A flexible, user-friendly platform for easy content updates.
• Better Use of Imagery & Video – A more engaging, visually rich experience.
• Improved Visitor Journey – Clearer navigation, accessibility and booking call-to-actions.
• Mobile-Friendly Design – Seamless performance across all devices.
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The Solution

LOOP delivered a high-performance, visually striking website in record time with:

• A powerful, easy-to-use CMS – allowing staff to update content effortlessly with easy block editing and multi-level user access.
• Immersive imagery and video – showcasing the macaques and woodland experience.
• Clear, structured navigation – making key information easy to find.
• Optimised mobile experience – ensuring smooth browsing on all devices.
• Ongoing updates and enhancements – we're regularly adding core LOOP features to keep sites fresh and up-to-date
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The Results

• Greater control for the team – Easy content updates without technical support.
• Stronger visual impact – A website that brings the experience to life.
• Improved user experience – A more intuitive and accessible site.
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With LOOP, Trentham Monkey Forest now has a website that matches the uniqueness of its visitor experience and supports its ongoing conservation efforts.

As the Marketing Manager for Trentham Monkey Forest, I can confidently say that our new website, designed by Semantic, managed by Dan Colmer, has been a game-changer. From the outset, Neil understood our vision and Dan managed and delivered a site that is not only visually stunning but also incredibly user-friendly for both visitors and the internal team updating the site. The improved navigation and engaging build have enhanced the customer experience, making it easier than ever for visitors to plan their trips. We've already seen positive feedback from guests and data analytics highlighting the a solid performance from the seamless new design and new-look layout / accessibility of information. A huge thank you to Neil, Dan and the team for their creativity, professionalism, and dedication to bringing our brand to life online. Your work has truly elevated our digital presence

‍Josh, Trentham Monkey Forest

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