We are delighted that Robin Hill chose us us to deliver a fully redesigned, future-proof attraction website that showcases their flagship park on the Isle of Wight and the new Adrenaline Zone. Using LOOP, we could incorporate both brands in the same CMS, making it easy for the attraction team to sell both experiences and deliver clear user journeys for multiple audiences.

Key benefits delivered:

• Rapid rollout: Coordinated delivery of two brand experiences in one CMS, reducing build time and project risk.
• Unified yet distinct branding: Support for both main park and Adrenaline Zone identities within a single intuitive solution.
• Performance-first design: Optimised components and designs across all device types for better engagement and SEO.
• Ease of ongoing updates: Simple, non-technical editing for the attraction team.
• Scalable structure: LOOP is ever evolving to help Robin Hill keep up with shifting guest expectations and technolocgy.

"Robin Hill Adventure Park is one of the Isle of Wight's flagship attractions but our website had become dated, wasn’t mobile friendly and didn’t showcase our offering since the park reopened under new ownership.  We became aware of LOOP during one of Semantic's webinars and signed up for a demo.  

Very quickly it became clear that LOOP provides a fast approach to building a new attraction website - we were live in around 12 weeks -  with superb new designs in place for both Robin Hill and The Adrenaline Zone, our second gate attraction.  

The team were super helpful throughout and we'd highly recommend LOOP. One of things we love is that the software is constantly being developed and updated, so the website is ever evolving.  The CMS is super easy to navigate too. The process was quick, easy to fit in with our day-to-day work and we're delighted with the end result.'
- Amanda Ribbins, Robin Hill

Because the project was built on LOOP’s modular framework, upfront costs were dramatically reduced compared with a traditional bespoke build -key templates, components, and UI patterns were configured, not coded. This meant Robin Hill could go live in time for peak planning season with confidence in both design fidelity and technical reliability.

Beyond launch, the team now benefits from intuitive content updates, scalable brand layouts, and integrated publishing workflows that make managing both brands straightforward - no developer needed for routine changes or new campaign pages.

We looking forward to seeing how Robin Hill develops in the months and years to come!