Gulliver's Theme Parks is one of the UK's leading family resort operators, welcoming hundreds of thousands of visitors to their resorts each year. They have a complex and diverse offering, including theme parks, resort hotels, accommodation villages, seasonal events and corporate facilities spread across multiple locations.

Moving to LOOP gave them a consistent website approach which can easily scale and adapt for years to come. Plus they didn't move gradually - all 14 sites went live in a single morning - a new record for simultaneous LOOP launches, and a demonstration of what the platform can do at scale.

The challenge of doing everything at once

14 distinct digital presences. Central teams that need visibility and consistency. Local teams that need autonomy. An operational calendar with no room for disruption. Getting all of that right, simultaneously, required a platform architecture that was built for exactly this kind of complexity.

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"Semantic have helped us build multiple new websites across different areas of our business (Gulliver's Theme Park Resorts), and it’s been a great experience working together.

It’s been a large-scale project, but the team have been incredibly supportive and helpful every step of the way. Their knowledge of the leisure and attractions industry has really shown, and it’s helped us create a strong portfolio of websites.

Dan has been brilliant with communication throughout, keeping everything clear and on track.
We’ve really appreciated all the support and guidance from the team and look forward to continuing to work together."
– The Gulliver’s Marketing Team (Google Review)

How it works

Each Gulliver's site has its own structure, look-and-feel and content. Local teams manage their own day-to-day updates. Central and group-level users have oversight across the whole portfolio. Consistent CMS structure and best practices are baked in from the start, so standards are consistent regardless of which team is doing the updating.

A new record

14 sites, all live by lunchtime, and not a single one offline during the switch.

• 14 LOOP sites launched across a single morning
• No significant downtime across all locations during go-live
• Theme parks, resorts, accommodation, Lanterns events and B2B corporate all on one platform
• Local content management at each site with group-level oversight
• Consistent CMS structure and best practices across every location
• A new record for simultaneous LOOP site launches

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