Phantom Peak Launches Immersive New LOOP Website

Neil Lewin
June 5, 2024

Phantom Peak is one of the most unique attractions in London. It fuses together a unique mix of show elements, puzzles and technology to create an immersive open-world adventure. The exact proposition changes through the year, with a cast of characters and seasonal shows. It all comes together to make an amazing experience, but one that's quick complex to try and convey online.

That's where their new LOOP site came in. It brings together a whole host of theming, photography and integrated videos to showcase this special experience.

The team at Phantom Peak were struggling with an outdated, clunky Wordpress-driven website. It was proving hard for them to update, was unreliable, and didn't do a good job of showcasing the unique experience on offer.

"Semantic have been great! We worked with them to build a new website which they turned around at super speed with professionalism and an approachable friendly team. I would not hesitate to recommend their services to anyone looking to build a new site."
- Ralph Barker, Phantom Peak Marketing

We were thrilled to be able to offer them a better approach with LOOP. Not only is the 'out of the box' initial site vastly more visual and engaging, the underlying structure will be able to adapt and let them retheme the site quickly and easily for each season. This will help them keep the site fresh, relevant and drive repeat visits - something that immersive attractions can sometimes find challenging.

Congratulations to the whole team, and we're excited to come and experience it for ourselves later in the year!


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