The National Attractions Marketing Conference 2025: Drayton Manor Theme Park & Resort, Thursday 5th June 2025

If you haven’t already booked yourself on The National Attractions Marketing Conference there’s still time!

This fantastic event is fully supported by numerous visitor attractions and tourism associations, and gives every delegate a great opportunity to choose from a wide range of presentations and seminars, to network with other colleagues and to meet with some of the “best-in-class” marketing agencies and consultants who support the UK attractions sector.

And I’m excited to be speaking at the conference (2.45pm Seminar 1) about AEO (move over SEO, there’s a new engine in town!).

Beyond the Funnel: From Vanishing Traffic to Owning Your Audience

As AI reshapes how visitors discover and interact with attractions online, the traditional marketing funnel is breaking down.

In this seminar (essential to all attraction marketing teams) I will be exploring how the shift from SEO to AEO (Answer Engine Optimisation) is already impacting visibility - and what you need to fix on your website now to stay discoverable.

Then Jonathan Taylor (Head of Marketing Phantom Peak) will be sharing how to take back control: building loyalty, capturing first-party data, and growing a thriving community that keeps people coming back.

Learn how to future-proof your attraction by combining smarter digital strategy with authentic audience connection - before your traffic disappears for good.

Register for your tickets here.

Looking forward to seeing you there!