The Real Mary King's Close is TripAdvisor's number one visitor attraction in the UK, welcoming over 282,000 visitors from 159 countries in 2024.
Buried beneath the Royal Mile, it is one of Edinburgh's most compelling experiences - a guided journey through centuries of hidden history. Their new LOOP website builds that intrigue online, drawing visitors in and driving them toward booking a tour.
- Immersive atmospheric design that mirrors the experience itself
- Guided tour content structured clearly to support booking via Fusemetrix
- Events and seasonal experiences easy to manage and update by the Edinburgh team
- Content, visitor information and alert messaging handled locally without developer involvement
- Built to serve a high-volume international visitor audience from 159 countries
- Part of the Continuum LOOP platform with its own distinct Edinburgh identity
The Real Mary King's Close website launched as part of Continuum Attractions' migration of their brands to our LOOP Platform.
