There are not many attractions quite like the Dudley Canal and Tunnel Trust. They offer fascinating boat trips through a maze of limestone caverns and tunnels beneath the Black Country. It's a conservation charity with serious commercial intent and a visitor proposition that is can be difficult to explain.

Their previous website was built on Wordpress but was clunky for them to update, and difficult to showcase the variety of experiences on offer. As the Trust sharpened its commercial focus and moved to Vennersys for ticketing, the case for a purpose-built attraction website became clear.

⭐️⭐️⭐️⭐️⭐️
"Brilliant organisation. From beginning to end, professional, accommodating, quick and dynamic. The system itself is excellent."
- Paul Crofts, CEO, DCTT (Google Review)

A platform built to balance commercial and charitable objectives

LOOP replaced the old setup with something designed specifically for visitor attractions. Different visitor types are catered for, including individual visits, group trips, education visits and corporate events.

What it means for the team

For the first time, the Dudley Canal and Tunnel Trust has a website that reflects the scale of their ambition, and what they can offer:

• Purpose-built attraction platform replacing a generic WordPress-based website solution
• Clear, separate visitor journeys for individuals, groups, education, and corporate
• Ticketing call-to-actions seamlessly link through to Vennersys
• Full in-house content management that's easy and intuitive for the whole team
• Room to grow and broaden online income with new LOOP add-ons in the months to come

‍