We are thrilled that The Crystal Maze Live Experience have their website moved across to our LOOP platform for 2024. As a beloved 90's show, we were excited to bring the brand to life online - this was the second brand to make use of our multi-location capabilities in LOOP for their London and Manchester venues.

Given the capabilities in LOOP have been constantly updated and optimised, Crystal Maze were able to make use of a series of new block options, header layouts and a new capability to have shared/multi-location news for simplified user navigation and strong SEO.

The site was created in record time, with only around 4 weeks needed from demo to being ready to go-live.

"Our previous Wordpress website was around 7 years old when I joined the team.  Whilst it looked OK for guests, behind-the-scenes it was clunky to update, and the growth of the Crystal Maze brand meant that it was hard to adapt the old site quickly enough with all of the dynamic campaigns and content from both locations.  

We knew an update was due, but as a lean marketing team, trying to find sufficient time for a website rebuild was a big challenge alongside all of our other day-to-day work.  I had recently started at the Maze, but when going through the LOOP concept with Neil at Semantic, it felt like a no-brainer for us.  Not only did Semantic create a demo within a matter of days, they tweaked the designs, improved the user journey and migrated all the content.

I'd recommend LOOP to other marketing teams that want to make the most out of their marketing budgets and time!"
‍
Neil Dolan, The Crystal Maze Live Experience

We're glad to have helped Little Lion Entertainments grow their online capabilities and set them up for a busy 2024 season.

‍