Cotswold Farm Park launches new LOOP website

Helping farm attractions level-up their online capabilities.

Neil Lewin
MD
September 1, 2023

Cotswold Farm Park is a flagship multi-faceted attraction, with a farm park, accommodation, camping and a whole host of special activities going on throughout the year.

We're delighted that they have become our first farm attraction website on LOOP. This is a rapidly growing sector, as farms seek to diversify and unlock new revenue streams. Whilst Cotswold Farm Park is a well-established brand, backed by Adam Henson, they were struggling with their old website. It had become slow, clunky and difficult to update.

Following an in-depth planning and design phase, we were able to help implement a new LOOP site in a matter of weeks, ready for the summer holidays.

Some highlights for Cotswold Farm Park include -

  • Slick side-navigation design for desktops, and mobile-optimised navigation for phones
  • Textures, video and visual elements to bring the brand to life
  • Dynamic events and open calendars
  • Links out to their Merac/K3 ticket booking system
  • Embedded iFrames to power their holidays and accommodation listings


We were thrilled to get such lovely feedback after launching the site -

‘We knew our WordPress site wasn’t performing, it was slow, plugin heavy and difficult to manage. When we finally ran the numbers and saw how much it was negatively impacting our bottom line, we knew it was time to act. Accepting that you need to go through the process of commissioning a new website is a daunting concept though. After all, it’s our shop window and the shop is always open. So, you can imagine our pleasant surprise when we were introduced to the innovative LOOP platform.

Because of Semantic’s dedication to providing the best website service to attractions, we’ve felt at ease throughout the onboarding process. They had a very clear understanding of ours and our customer’s needs. The best of all, from sign off to launch was only a matter of weeks and we were up in time for our peak summer season.

Since launch our site load speed has been slashed, bounce rate reduced and our navigation has been made simple. Visitors are browsing more, booking more often and contacting us less. Their dedication continues into their aftercare and maintenance, the praise goes on…we recommend LOOP to any attraction in need of an easy to maintain, easy to update and user experience optimised website.’      

Archie Wilde, Creative Marketing Executive, Cotswold Farm Park

We're looking forward to keep building on the foundations and help Cotswold Farm Park keep growing their online presence and revenue through further updates and integrations in the coming years.

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