Award winning LOOP proves its value to visitor attraction clients

Semantic are delighted to announce their 10th and 11th clients on the LOOP website platform since its launch at the beginning of 2023.

Twycross Zoo and the Roc King Club join the growing community of visitor attractions and live events who are putting their digital futures in the hands of Semantic and their innovative website platform.

The popularity of our award winning platform has exceeded all expectations, and demonstrates the value of our website as a service concept. LOOP provides a versatile platform that streamlines the procurement and development process traditionally associated with website construction. A process that can take 6 months or more from requirements gathering to eventual launch of the new site.

The comprehensive set of features contained within LOOP, alongside the simplicity of being able to build an early prototype within the tool, means that customers get to see their new site come to life in a matter of days, allowing them to critique and refine the designs, navigation and content. Even on the rare occasions when LOOP has been found not to be the right solution, the prototyping capability has simplified and sped up the development process. 

As more and more attractions use LOOP, client feedback improves the overall functionality of the platform and these exceptions become fewer and fewer. LOOP becomes an even more compelling solution for organisations. A self fulfilling improvement model. 

Moreover, the time saving on already stretched resources, coupled with savings in development costs means that attractions can focus their attention on website performance and maximising revenue generation.

Performance improvements in terms of mobile device usage, page speed, organic search results (SEO) and most importantly, conversion rates, ensures that our clients achieve better visibility online, with more website visitors e, and a greater likelihood of them becoming a customer. Clever design of the eCommerce process then helps to maximise revenues whilst user registration enables the capture of customer data and the potential of repeat visits and memberships.

As a website service, in fact, Umbraco’s Best Cloud Solution 2023, LOOP is constantly updated and our customer’s website performance is continuously analysed. Rather than a one off site build project that can become outdated quickly, LOOP website services focus on continuous improvement, protecting the investment and making marginal gains. 

With over 25 years experience in building websites for visitor attractions, where Semantic were often required to build the same structures, navigation and features again and again, LOOP makes complete sense.

By building best practice into the very core of LOOP, customers are guaranteed quality of design and a rich set of features. Most importantly, this can all be delivered in a manageable 3-4 week timeframe. The inhouse website team does not become fatigued, and more time can be spent selecting awesome photography, videos, writing compelling content and using the analysis to fine tune calls to action and user journeys.

With LOOP now well established in the visitor attraction market, and other sectors sure to follow, many organisations will now be questioning why they even consider a traditional bespoke build approach?  Like many other industries, as the digital market matures, the quality achieved by productisation allows our artisans designers to practise their craft where it matters, not in building the engine which is the domain of our software engineers. The combination of the two is proving award winningly good!