Attractions, leisure, and hospitality brands face a familiar challenge - you invest in a shiny new website… but over time, new ideas, features, and tech trends come along. And in the traditional web build plus retainer approach, adding these improvements often means extra budget negotiations, long lead times, or worse—nothing gets done because it slips down the priority list.

That’s exactly why we built LOOP differently.

This weekend, I was casually browsing a website in a completely different industry.
I spotted a clever little feature and immediately thought:
“That would work brilliantly for LOOP.”

So what happens next?

✅ We add it to our product roadmap.
✅ The team bounce ideas around to refine it, making sure it’s flexible and valuable for LOOP clients.
✅ Then it gets built, tested, and rolled out as a core feature to every single LOOP client—no extra fees, no waiting for budgets, no scope creep or surprise bills.

That’s something you just don’t get with the traditional model.

In the website + retainer model:
• The idea might get lost in day-to-day panics or priorities.
• You’d be charged for it individually.
• Or it might never happen because budgets are tight.

Because LOOP is a ‘website as a service’ model, all our clients benefit when we make improvements:
• Continuous innovation: We’re always looking across industries for fresh ideas.
• Predictable costs: No extra charges every time something new comes up that we add to the core offering.
• Raising the bar: Every site, every client, every visitor benefits.

Not having to reinvent the wheel for each client site has some big advantages, even though they’re sometimes hidden.

But the real power is simple: Everyone benefits. Everyone improves.
And together, we raise the bar for the whole sector.

If you'd like help or more information about how LOOP can bring your brand to life online, just get in touch for a free discovery session (or just a chat!).