Arcade Arena is the UK's newest immersive gaming brand, an experience venue where iconic arcade classics come to life at full scale.
Part of the Little Lion Entertainment group, the UK's largest immersive attractions company, the Arcade Arena concept launched in Manchester and has since expanded to London, with more locations in development.
Having worked with Little Lion Entertainment for over five years, we were well placed to help. The brief was to build a website platform that could serve multiple venues and a growing roster of experiences under one roof, while giving the marketing team the speed and flexibility they needed to keep up with a fast-moving brand.
"I'd recommend LOOP to other marketing teams that want to make the most out of their marketing budgets and time!"
- Neil Dolan, Managing Director, Little Lion Entertainment
A Platform Built for Growth
Immersive experience venues have specific digital needs. Programming changes quickly, new experiences launch regularly, and the audience expects a website that matches the energy of what they are booking. At the same time, the team needed to be able to manage everything without depending on developers for every update.
- Multi-brand, multi-location LOOP setup covering Manchester and London
- Venue-specific content alongside shared Arcade Arena brand identity
- Accesso booking widgets integrated into the guest journey
- Mobile-first, built for an audience that browses and books on their phones
- Easy to manage CMS giving the marketing team full control
- Built to scale as new venues and experiences are added to the portfolio
What's Next
With more Arcade Arena locations in development and new gaming experiences already in the works, the platform is set up to grow with the brand. We are looking forward to being part of what comes next.
