With Easter fast approaching and visitor numbers still recovering, now is the perfect time to explore creative ways to increase revenue—without needing to overhaul your entire pricing model. Here are 10 quick ideas to help you get more value from every visit:

1. Add a lower-cost, no-brainer membership upsell
   A family membership around the £100–£200/year mark can feel like great value—especially when compared to two or more day tickets. Make it a clear and easy upgrade path.
2. Offer a simple membership upgrade during the visit
   Don’t just wait until checkout—prompt families on-site (or via follow-up email) to upgrade their ticket to a membership before they leave.
3. Create a low-cost on-site upsell (e.g. discovery trail)
   A printable or digital trail priced under £5 per child can boost per-guest spend while adding fun and value to the day.
4. Run an Easter photo competition
   Encourage user-generated content and sharing by offering a small prize for the best visitor photo. It’s great marketing and engagement with minimal effort.
5. Pre-pay for meal passes or merchandise bundles
   Let visitors buy lunch deals or themed bundles online—great for increasing average order value before guests even arrive.
6. Email sign-up with a discount code
   Offer 10–15% off in exchange for an email address. It helps drive bookings and builds your list for future campaigns.
7. Introduce a return saver ticket
   Offer a discounted return visit—20–50% off—to incentivise future bookings. It’s a great way to turn one-time visitors into regulars.
8. Launch a VIP club or newsletter sign-up
   Give visitors a reason to join—like birthday treats, exclusive content, or early access to new events. This builds long-term engagement and loyalty.
9. Create a flexible multi-visit pass
   Offer 1, 2 or 5-visit tickets as a lighter alternative to a full annual pass. It's ideal for local families or those not ready to commit.
10. Add behind-the-scenes VIP experiences
    Offer exclusive access, animal feeds, or talks as an upsell. These premium experiences not only boost income but create powerful memories.

Most of these ideas are easy to test using your existing ticketing and website systems. They don’t require a major overhaul—just small, smart tweaks that help increase spend per visitor and build lasting relationships.

Want to explore how LOOP can help implement and optimise some of these strategies? Get in touch—we’d love to hear from you.