What's included
LOOP core includes all you need to get a great optimised attraction website - see a summary of the features at-a-glance.
Further add-on packs or enhanced retainers are also available, which typically suit more complex medium-large attractions.
How can I set up LOOP?
We've tested and optimised LOOP components to make rollouts as quick and hassle-free as possible. Typical rollouts for new attraction brands are a matter of weeks rather than months, but we're happy to talk you through it.
Can I start with a basic countdown/landing page?
Yes, LOOP has various types of landing pages and modules built in so that it's easy to start with a simple 1-page site. This means you can get online more quickly, build the buzz around the launch and create the full website in the background.
How do I switch the basic landing page across to the full website?
For new brands, this is a case of populating the other sections of content in the background. This can be done gradually and released section by section, or behind-the-scenes then switched over to the live site all in one go depending on your launch plans.
What will I need to provide as a new brand?
Ideally you'd have some brand guidelines, although often these can be incomplete at this stage.
So as a minimum, we'd need a logo, some idea on colour preferences, and any fonts. Bear in mind that some fonts need separate paid webfont licenses (the easiest way to check this is to google '[font-name] webfont' and see if it's free or paid).
Eventually you'd need the content and imagery to populate the CMS too, but this can be added over time.
What other costs are there?
We mentioned about font licensing in the previous question (it's easiest to just use free Google webfonts).
Also required will be the domain itself. We recommend clients register and own their own domains and DNS so that you keep control. Buying possible domains you'd like is key to do early!
Depending on the domain, this would be a yearly charge, and we recommend buying mispellings, .com / .co.uk or other local international variations to protect your brand.
How do I populate the content?
Once you're happy with the design theming then we can go through CMS training and show you how to get the best from the system. There's demo content from the start so you can see how it all fits together. If you need more help getting the content live or more hands-on help with SEO/tracking then we can add this onto your package as needed.
What's the go-live process like?
Once you're happy that the site can go live (whether a simple landing page, or full site) we run through our pre-launch checks.
The actual launch is a simple case of updating the DNS records. They normally live with your domain name registrar, but we can advise what settings need updating or do this for you if we have access.
How flexible are the LOOP templates?
LOOP has been designed with layout flexibility at the forefront of its design objective. Various layout options exist for every page waiting for you to apply your designs and branding.
Is there a CMS built into LOOP?
LOOP is built on Umbraco CMS and provides all of the admin functionality and content management that is built into that platform.
Does LOOP include website hosting?
Absolutely, we deploy to scalable cloud hosting solutions in the UK and worldwide so that your site can scale to keep pace with your marketing needs. Included hosting is based on estimated traffic levels so hosting plans can grow with you.
Is there a roadmap of new LOOP features?
Yes, we can provide a roadmap of ongoing developments. Some will be enhancements to existing modules and will be provided as part of your subscription, others will be added as new add-on modules attracting a small monthly subscription fee. Clients will be invited to contribute ideas, or can 'jump the dev queue' with bespoke features for their LOOP site if needed.
