Where the story of chocolate begins, with a new website to bring it to life.
York's Chocolate Story is a multi-award-winning guided tour experience celebrating York's 300-year chocolate heritage, from the Rowntrees and Terry's era to the present day. With a busy events calendar, a strong retail offer, and a loyal visitor base, their new LOOP website gives the team everything they need to manage a rich and complex visitor offer simply and effectively.
- Three hundred years of chocolate heritage, with the site telling the story before the tour begins
- LOOP incorporated their updated branding into a clean, modern presence worthy of an award-winning attraction
- We replaced their confusing guest journey with a clear, intuitive structure for guests
- Previously clunky to update, the team now manages content, events, and seasonal campaigns easily in-house
- Tour content and ticketing links structured to convert browsers into bookers via Fusemetrix
The York's Chocolate Story website launched as part of Continuum Attractions' migration of their brands to our LOOP Platform.
