Noah’s Ark Zoo Farm is a national award-winning animal park and education centre based in Wraxall, North Somerset, welcoming over 200,000 visitors each year.
Home to the big zoo animals, the spacious 100 acre park features species of international conservation importance and contributes to European breeding programmes and research efforts.
Right from our initial discussions, we knew that their strong branding, story and positioning had all the ingredients to create an amazing online presence. They were struggling to bring this to life with their legacy website - an old Wordpress installation that was breaking at the seams.
Daunted by the prospect of rebuilding their whole site, they were amazed at how straightforward and quick the migration process was. The Noah's Ark team were able to adjust and prototype key pages straight in the CMS until they were happy, bypassing the complex wireframing, discovery and design stages and get straight to the key part of any website build project - the content!
Highlights of their new website include:
- Dynamic, colourful theming and brand elements
- Mobile-first layouts and immersive page content
- Visual and engaging animal pages
- Seamless ticketing, memberships and donations call-to-actions
- Straightforward CMS for the Noah's Ark team to use to keep the site fresh and up-to-date
SEO success:
We integrate SEO into our LOOP packages to drive real results. A year on, our work for Noah's Ark Zoo Farm shows a clear impact.
Key Highlights: May-Aug 2025 vs. May-Aug 2024
- Overall Growth: Strong year-on-year performance with +16.5% clicks and +22% impressions.
- Targeted Gains: Branded queries are up +14%, while non-branded searches are expanding reach. High-value "near me" (+65%) and "animal experience" (+43%) queries show significant growth.
- Mobile-First Success: Rising mobile performance confirms the success of our mobile-first strategy.
- Revenue Impact: Organic search revenue has increased from the previous year.
How we did it:
Our strategy combined cutting-edge technology with a structured SEO approach, significantly enhancing the zoo's online visibility. The growth in non-branded and location-specific keywords proves our strategy is building sustainable, long-term success beyond just revenue.
While the data clearly shows our impact, we believe the best measure of success comes directly from our clients. In this short video, hear from Connie Chamberlain, Noah's Ark Zoo Farm Marketing Team, about her experience working with us.
"We asked Semantic to help us change our digital marketing presence by developing a new website. They have gone above and beyond to help us develop a site that reflects who we are and what we stand for! The team has been amazing throughout the process from the initial planning stages all the way through to the launch day. We would highly recommend Loop!" Connie Chamberlain, Noah's Ark Zoo Farm Marketing Team
