1. What's the Goal of the page?
- Is the purpose of the page obvious? (e.g., inform, inspire, sell, guide, engage)
- Are call-to-action buttons easy to find and compelling?
- What keywords, phrases and audience types are we targeting?
2. Think User-First
- What problem(s) are we solving for the users?
- Is the page easy to navigate and understand what to do next?
- Is the wording / imagery clear, relevant and easy to understand?
3. Mobile-First Design
- Does the page work well on mobile, tablet, and desktop?
- Is text digestible, and broken up with images, horizontal scrollers or larger blocks?
- Is there too much text? If so, consider using tabs, expanders or more pages.
4. Accessible for All
- Are accessibility standards met, particularly avoiding overlaying text on busy images or any small / low contrast elements?
- Do images have descriptive alt-text?
- Are accessibility provisions clear and well communicated?
5. Functionality & Links
- Are all links working correctly and pointing to the right destinations?
- If there are booking links or offer codes, do these all work and click through to the right place?
6. SEO Optimisation
- Are the page title, meta description, headers, and alt-text optimised for search engines?
- Is the content aligned with relevant keywords and phrases identified on point 1?
7. Success Tracking
- Is it clear how we can measure success for the page?
- Are any new analytics or tracking updates needed to measure performance?
