Website solutions for zoos, wildlife parks and aquariums

Delight your guests, grow your mission

Bring your zoo or wildlife attraction to life, with a platform tailor-made for the sector, backed by decades of experience.

For zoos, your website is your most important brand asset. It's the number one way to turn demand into revenue and enhance your whole guest experience.

LOOP websites can help enhance every stage of the guest journey, cater for a diverse mix of audiences and balance commercial aims with conservation and charitable objectives.

Setup is simple with our 3-step process, there's no big build costs, and the platform is constantly evolving so that you can keep pace with increasing guest expectations and technology shifts.

Sh
Easy to use CMS for your whole team to update key info, pages and structure.
Showcase Everything you offer
Supports multiple sites and brands to showcase all areas of your organisation.
Scalable Cloud Hosting
Built on leading cloud hosting that can scale across the season.

Systems to keep pace with your attraction.

Help your visitors to build their own itinerary and consult the virtual map to make sure the kids don’t miss out. Display what's on today, be that Meerkat feeding time or a Ranger talk on Lemurs or one off special events in the future.

Promote daily events such as a VIP Primates tour of South America, or seasonal events such as Winter Illuminations and Halloween.

Provide clear signposts to ticket bookings and vouchers so that every website visit ends with a positive outcome.

Make sure Play Areas, Shows, Tours and Talks are highlighted so visitors can get the most from their visit, see the breadth of offer, and leave wanting to come back for more.

Trusted website solution for leading zoos and wildlife parks

LOOP Websites v.s. Bespoke Builds

Common Challenges Solved

We've designed LOOP to support attractions of all sizes. It's fast, intuitive and built to keep pace with your marketing.

Having a flexible marketing hub for your brand (or brands!)

LOOP is built to be an online enabler for your attraction. The fastest way to try new ideas and the best way to communicate with your guests online.

Features include: 
• Block-based page builder functionality for landing pages and key content
• Signposts and shortcut panel blocks
• Social widget embedding and Instagram feeds
• Newsletter data capture and links in to Mailchimp and Campaign Monitor
• Edit access to update theme options, layout options, content and navigation

LOOP Benefits

Shift away from the traditional bespoke website treadmill and switch to an agile always up-to-date platform to power your attraction online.

Fast, reliable and secure
No surprise costs or issues - we've got your back
Save time with a host of attraction-specific features
Get ahead with reporting to help unlock visitor insights
Ongoing development roadmap for new core features or add-on enhancements

See more benefits for your attraction or your visitors.

Top features for your wildlife park website

Whether you are a smaller animal attraction, or a larger multi-faceted resort, LOOP can power your website to showcase your attraction at it's best.

Mobile-first designs

Drag and drop interface so you can easily make us of over 50 modules designed for attraction, leisure, heritage and tourism brands.

Dynamic page block options

Mobile-first blocks to integrate listings, videos, pricing layouts, timelines, countdown clocks and more.

Add multiple brands / locations

LOOP can support multiple brands and locations, giving you one CMS to run all of your websites.

Fast navigation & search

Site search, mobile nav, accessible menus and editable menu structure so everything is easy to find.

Interactive maps

Add your map graphic to show attractions, facilities or areas of interest.

Customised touch friendly designs

Designs created to suite your brand, with mobile best-practices built in from the outset.

AI Ready Help centre & FAQs

Control your data with AI search ready FAQs, hints and shortcuts for guests to get help fast.

Mega menu navigtion

Give visitors a greater user experience by providing deeper levels of navigation.

News feeds & data capture

Show your latest news posts and articles, with tags, rich content and more.

Shows & Events Calendars

Showcase any special events or daily shows to help guests have a great visit.

Opening times calendars

Add one or more calendars to ensure your open times are up-to-date through the season.

Seasonal effects

Seasonal effects to add extra immersion to your site at the click of a button.

Areas, listings & filters

Showcase featured areas or attractions and allow guests to filter based on suitability/restrictions.

Image galleries & video

Bring your site to life with easy optimised image galleries, hero areas and embedded videos.

Ops support

Emergency alert messages, custom team CMS access and news system.

Interactive Map Tours

Lead guests through key points of interest with tours and layers on the interactive map.

Single or multi-location

LOOP can scale to support single locations or multi-brands / multi-locations.

Single or multi-brand

We can set up multiple brands to bring to life themed experiences, campaigns or other aspects of your brand (additional setup time applies)

Guest reviews

You can add customer reviews and star ratings to help convince new visitors to book.

Tickets & pricing call-to-actions

Best-practice layouts and elements to help drive upsells and compare prices to get the best tickets.

Booking links

Prominent calls-to-action and links to booking providers, or the ability to embed iFrames and widgets with more integrations coming soon.

Newsletter & CRM

Ability to capture basic enquiries or push data to Mailchimp and Campaign Monitor (with more CRM integrations coming soon).

SEO & sitemaps

SEO migration, redirects, sitemap and monitoring/support options.

Accessibility checked

WCAG AA and above compliance for navigation, designs and systems.

Instagram feed

Add your Instagram feed to bring pages to life with dynamic content.

Analytics & GA4 reporting

Reporting, tracking and optional custom dashboards and data visualisation can all be built in (depending on chosen package)

Scalable Cloud Hosting

Industry-leading cloud hosting that can be scaled as your attraction grows online.

CMS access & users

Manage user access for different team members, and get them up and running in 1 hours training or less.

Cookie management

Cookie compliance, terms and privacy page templates ready-to-go.

"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Quoter name
Role
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum."
Quoter name
Role

Getting started is easy

LOOP can be up and running in weeks, rather than months, leaving you free to focus on marketing.