LOOP Commerce is the fastest way to unlock new revenue for your attraction online - without the complexity of setting up a full e-commerce store.
More revenue. Same platform. No hassle.
Most attractions are great at upselling on the day. LOOP Commerce can help you capture that revenue online too - both from visitors or to a wider online audience:
Read more in our LOOP Commerce Brochure.
LOOP Commerce is intended to compliment your existing ticketing provider, giving you an optimised e-commerce store to sell non-ticket items like gifts, vouchers, merchandise, memberships and packages.
Do I need a LOOP website to use LOOP Commerce?
No. LOOP Commerce can work as a standalone store alongside your existing website. However, existing LOOP clients benefit from a lower setup cost, a more seamless integrated experience, and the ability to manage everything from one CMS. Prices shown are for adding to an existing LOOP website - contact us for standalone pricing.
How long does it take to get live?
For existing LOOP clients, typically 2-4 weeks from kickoff to launch. For standalone setups, allow 4-6 weeks to account for branding and CMS implementation.
What does the setup process involve?
We install the store module, apply your branding, set up demo products, configure your Stripe account and delivery rules, run SEO checks, and train your team before go-live. If you need extra help, we can also migrate your existing product catalogue for you as an optional extra.
Can you help migrate our existing product catalogue?
Yes. We offer a product content migration service where we import your existing products from your current site or from a supplied spreadsheet. (quoted as an optional add-on).
Which payment providers are supported?
LOOP Commerce uses Stripe as its default payment provider. This includes Apple Pay, Google Pay and Klarna at no extra setup cost. Alternative providers such as WorldPay or SagePay may be possible to integrate but require a separate scoped quote.
Do I need my own Stripe account?
Yes. You'll need to set up your own Stripe account, which is free to do. All payments go directly to you - we never handle your revenue.
Are there any transaction fees or commission charges?
No. LOOP Commerce charges a fixed monthly subscription only. The only transaction fees you'll pay are Stripe's standard processing rates, which apply regardless of which platform you use.
Can customers pay by invoice?
Yes. An invoice payment option is available, making it easy to handle school visits, corporate group bookings, and other purchases without requiring online card payment.
Is Klarna available?
Yes. Buy-now-pay-later via Klarna is available through the Stripe checkout integration at no extra setup cost.
Can I accept donations with Gift Aid?
Yes. Gift Aid can be enabled on a per-product basis, making it easy for charities, museums, zoos and heritage organisations to capture Gift Aid declarations at the point of purchase.
How many products can I sell?
This depends on your subscription tier. Our subscriptions are based on catalogue size - small (up to 70 products), medium (up to 150 products) and large (150+ products).
Get in touch and we'll recommend the right tier for you.
Can I sell products with size or colour variants?
Yes. Product variants are fully supported, with individual stock levels and pricing controllable per variant. For example, a shirt in three colours and four sizes can have its own stock level and price for each combination.
Can I offer discount codes or special offers?
Yes. You can set up percentage discounts, fixed amount discounts, and 'buy X get Y' bundles. Codes can be set to auto-apply or require manual entry at checkout, and you can limit how many times each code can be redeemed.
Can I sell gift cards?
Yes. Gift cards with a monetary value are supported. Guests can purchase a gift card and redeem it at checkout, with their balance reducing automatically with each use. Take care with your communications on this if the gift balance only applies to the online shop (not tickets, on-site etc).
Can I sell digital products or downloads?
Yes. Digital products and downloads are supported as a product type, alongside physical merchandise, experiences and donations.
Can customers collect orders on site?
Yes. Click and collect is supported, with pickup availability tied to your venue's open times. You can add custom pickup instructions so guests know exactly what to do.
Can I sell and ship nationally or internationally?
Yes. Delivery rules can be set by country, region or postcode, with different pricing profiles per zone. You can also restrict which products are available in which regions and set free delivery thresholds.
Can I manage orders across multiple sites or locations?
Yes. Multiple fulfilment locations are supported. Each site can have its own product catalogue and store configuration, all manageable from a single CMS login.
Can my team manage the store without developer help?
Yes. LOOP Commerce is designed to be fully self-managed by your team after initial setup and training. Adding products, updating prices, managing orders and processing refunds are all done within the LOOP CMS - no developer input needed.
What order management tools are included?
Your team can view all orders, customer details and fulfilment status from the LOOP CMS dashboard. You can filter by order status and payment status, export order data to a spreadsheet, process partial or full refunds, and manage gift card balances, and update the status of orders straight in the CMS.
What automated emails are included?
LOOP Commerce includes customer-facing automated emails for order confirmation, abandoned basket recovery, gift card delivery, and order status updates.
Your team can also get alerts for new orders, low stock warnings and order errors. All email templates are editable directly within the CMS so you can apply your own branding and messaging.
Can I use LOOP Commerce alongside my existing ticketing system?
Yes. LOOP Commerce is designed for non-ticket product revenue - merchandise, donations, vouchers, experiences and more. It works alongside your existing ticketing provider rather than replacing it.
How much does LOOP Commerce cost?
There is a one-off setup fee starting from £1,995 for existing LOOP clients, plus a monthly subscription starting from £200/month during our current early bird preview period. An optional store setup service (product migration, delivery configuration) is available from £995.
What is the early bird pricing and when does it end?
Our early bird preview pricing is available for any sign-ups before 31st August 2026. During this period, the monthly subscription starts from £200/month (standard rate from £250/month) and setup is available from £1,995 (standard rate £2,995).
What happens to my pricing after the preview period ends?
Clients who sign up during the preview period will move to standard subscription rates from January 2027. Package pricing is then reviewed and adjusted yearly, the same as core LOOP subscription packages.
What's included in the monthly subscription?
Your monthly subscription covers your LOOP Commerce licence, platform updates and new feature releases, bug fixes, and access to the LOOP support desk. The only additional fees are Stripe's standard payment processing rates (these go directly to Stripe).
Is there an option to pay commission rather than a subscription?
Initial feedback suggested clients would prefer a flat monthly fee, however we are open to discussing a per-transaction or percentage based billing model and could test this with a limited number of clients depending on size and fit.
Sir Nick Varney - Investor in LOOP / Semantic
Get a powerful shop solution, in a system you already know. Easy setup. No commission fees.
Plus there's more to come - just like LOOP, our LOOP Commerce add-on evolves throughout the year to stay up-to-date...
Let's jump on a call and we can discuss adding LOOP Commerce to your website.
