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NFAN Member Offers

Our new LOOP platform is perfect for farm attractions that are looking to improve their online capabilities without needing to spend large £40k+ capex budgets to rebuild their website.

Top LOOP Benefits for your attraction


Awesome websites for Farm Attractions

Tempting as it may be for general managers and heads of marketing to make significant cutbacks to help with uncertain visitor forecasts, now is the best time to implement a better customer journey and to maximise reach with an up-to-date website that will help increase revenue.

LOOP helps farm attractions to level up their online capabilities, with custom branding, flexible page layouts, dynamic content options and tools/expertise on hand to help you grow revenue, without the initial outlay and complexity of a traditional website rebuild project.

20% online users
... abandon a website purchase due to poor user experience (navigation, speed, usability).
75%+ are mobile
The vast majority of your guests' first experience of your attraction online will be on their mobile phone.
4.42% per second
That's the average decrease on your conversion rate, for every second of load time on your site.

Benefits for Farm Attractions

Farm attractions need to make their marketing budgets go further than ever, which guest expectations are also higher than ever. LOOP can help level up your online capabilities, with a simple monthly package to suit your attraction.

Fast, reliable and secure
No surprise costs - we've got your back
20+ layouts, blocks with easy drag and drop functionality
Ongoing SEO & strategic support depending on your package
Ongoing development roadmap for new core features (included) or extra add-on modules

See more benefits for your attraction or your visitors.

Setting up LOOP is easy

LOOP can help you get a fast, optimised new website in weeks rather than months because all the core modules are tested, optimised and ready to be customised with your own design and branding...

1.

Plan (1-2 weeks)
Review of your business needs
LOOP Platform Demonstration
Demo templates

2.

Setup (2 - 3 weeks)
Modules activation and setup
Content migration (us or you, depending on package)
Design refinements and checks
SEO checks

3.

Optimisation and Go-live (2 weeks)
Redirects
Pre-launch checks and go live

Great packages for
NFAN Members

Simple pricing with no surprises. Get in touch and we'll let you know the best LOOP level for your farm attraction. Discounts available for one-off or yearly plans.

Starter - Level 1
£595 pcm

(£100/month NFAN Discount) 

Level up your online capabilities, perfect for smaller attractions.

£1,995 setup
(NFAN members save £1,000)

A great starting point...
LOOP Core features
(inc. dynamic CMS, help centre, FAQs, news, events, shows and more)
LOOP Interactive features
(timeline, countdowns, interactive maps)
Brand customisation
Setup/training online
Ongoing security, patches and core LOOP enhancements
Basic Cloud hosting
Support desk and email support
Site structure mapping / support (quoted)
Content copy/migration (quoted)
Optional SEO review (quoted)
Optional Strategic support (quoted)
Ongoing SEO strategy/reporting
Custom tracking / dashboards
Pro - Level 1
£895 pcm

Perfect for attractions with more complex requirements and would benefit from more hands-on support.

£2,995 setup (save £1,000)
(inc. content migration & SEO review)

As Basic, plus...
LOOP Core + Interactive Features
Quarterly SEO reporting & support
SEO review on launch
Site structure mapping & support
Dedicated Client Manager
Same-day support
Enhanced Cloud hosting
Basic content copy from current site
Support desk + monthly retainer calls
Yearly design review and theme updates added at no extra cost
Custom tracking / tag setup (quoted)
Optional full content review (quoted)
Ongoing site conversion optimisation strategy, split testing and planning
Multi-location capabilities (can be added on if needed)
Ultimate - Level 1
£1,995 pcm

Perfect for medium/large attractions with multiple brands/areas or more complex visitor journeys.

£4,995 setup (save £1,000)
(inc. migration, sitemap plan & SEO)

As Standard, plus...
LOOP Enhanced features
(including multiple brands & themes)
Full ongoing SEO monitoring and strategic planning
Quarterly Heatmaps and Surveys  to unlock key insights
Full content review and content migration
SEO benchmarking pre/post launch
Enhanced Cloud hosting
Custom reporting and dashboard
Custom tracking / tag setup
Quarterly/Monthly strategic recommendations review calls and planning
Support desk, calls and Slack/Teams channel support via messaging.
Starter - Level 1
£8,995 /yr

Level up your online capabilities, perfect for smaller attractions.

£1,995 setup
(inc. content migration & SEO review)

A great starting point...
LOOP Core features
(inc. dynamic CMS, help centre, FAQs, news, events, shows and more)
Brand customisation
Setup/training online
Ongoing security, patches and core LOOP enhancements
Basic Cloud hosting
Support desk and email support
Content migration
Optional SEO review (quoted)
Optional Strategic support
Ongoing SEO strategy/reporting
Custom tracking / dashboards
Starter - Level 2
£12,995 /yr

Perfect for attractions with more complex requirements and would benefit from more hands-on support.

£2,995 setup
(inc. migration & SEO / UX review)

As Basic, plus...
LOOP Enhanced features
(including interactive map, itineraries, day planner, QR codes) 
Multi-language (coming soon)
Multi-location capabilities
(cost includes the first location, more are added at a reduced rate)
Enhanced Cloud hosting
Basic content migration
SEO review on launch
Quarterly SEO Planning & Reporting
Support desk + monthly retainer calls
New site theme updates and core features added at no extra cost
Custom tracking / tag setup / dashboards (quoted)
Optional full content review (quoted)
Ongoing site conversion optimisation strategy, split testing and planning
Personalisation (can be bolted on)
Multiple brand themes / designs
Starter - Level 3
Get in touch

Perfect for medium/large attractions with multiple brands/areas or more complex visitor journeys.

Setup includes, content migration, SEO, UX & site performance audit.

As Standard, plus...
LOOP Pro features
(including member login, site personalisation/targeting)
Multiple brand themes / designs
Heatmap, survey and data gathering tools to unlock key insights
Ongoing conversion rate optimisation options
Full content review and updates
Full ongoing SEO monitoring and strategic planning
Enhanced Cloud hosting
Multiple reporting and dashboard customisation
Custom tracking / tag setup
Priority on our development roadmap
Support desk, calls and Slack/Teams channel support via messaging.

Frequently Asked Questions

What is LOOP, in simple terms?

At it's core, LOOP is a website platform designed specifically for attractions, leisure, tourism or heritage destinations. LOOP can help bring a wide variety of destinations to life online - from gyms, healthclubs, resorts and museums to theme parks, zoos and family entertainment centres.  Whether you have a single venue, or multiple locatons LOOP can help.

What's included

LOOP core includes all you need to get a great optimised attraction website - see a summary of the features at-a-glance.
Further add-on packs or enhanced retainers may also be launched in the future, which typically suit more complex medium-large attractions.

Does LOOP work for new or existing attractions?

Both! We created LOOP with all attractions or venues in mind, so there are features and modules built in to help support a new attraction just getting started. Things like making it easy to switch in 'real' content/imagery as it becomes available, pre-opening landing pages, data capture and more.

For established brands, LOOP is easy to migrate to and gives you a much more powerful CMS experience (compared to something like Wordpress), and more polished website for your guests.

How quickly can I migrate to LOOP?

We've tested and optimised LOOP components to make rollouts as quick and hassle-free as possible. You can see the process on the How It Works page, or we're happy to talk you through it.

LOOP sites can be launched in weeks not months so a typical site would be ready in under 4 weeks. Our record is under 10 days - can you beat it? Equally there's no great rush - you're free to take the time to ensure everything is just right prior to launch.

What features are most helpful for farm attractions?

Farm attractions can take advantage of our dynamic open times calendar, news, events, shows and daily feeding times. There are modules to add urgent alerts, call-to-actions for easy booking and a help centre to capture common guest queries and save your customer server team some time.

How does LOOP fit with my marketing?

The CMS is straightforward - easy to use, and hard to break. The simple drag and drop editing means you can create visual pages and landing pages with ease to tie in with marketing campaigns. We can add tracking and links to other systems so that your marketing tools work well together.

Can keepers and staff members access it?

There is granular access control to the system, so teams in specific departments can be set to access only areas that are relevant to them. This is great for keeper blogs, videos or other interesting content that can come straight from the people helping look after the animals.

How quickly can I migrate to LOOP?

We've tested and optimised LOOP components to make rollouts as quick and hassle-free as possible. You can see the process on the How It Works page, or we're happy to talk you through it.

How flexible are the LOOP templates?

LOOP has been designed with layout flexibility at the forefront of its design objective. Various layout options exist for every page waiting for you to apply your designs and branding.

Is there a CMS built into LOOP?

LOOP is built on Umbraco CMS and provides all of the admin functionality and content management that is built into that platform.

Does LOOP include website hosting?

Absolutely, we deploy to scalable cloud hosting solutions in the UK and worldwide so that your site can scale to keep pace with your marketing needs. Included hosting is based on estimated traffic levels so hosting plans can grow with you.

Is there a roadmap of new LOOP features?

Yes, we can provide a roadmap of ongoing developments. Some will be enhancements to existing modules and will be provided as part of your subscription, others will be added as new add-on modules attracting a small monthly subscription fee. Clients will be invited to contribute ideas, or can 'jump the dev queue' with bespoke features for their LOOP site if needed.

Can I see a demo, or get more information?

Absolutely. Just contact us and we'll be happy to arrange a demo and talk through your needs.

"Helping animal and farm attractions has always been a passion of ours at Semantic. The unique blend of commercial aims, education and conservation is a great inspiration and we are thrilled to be able to help more of these great family farm attractions than ever with our new LOOP platform."

Neil Lewin - Owner of Semantic

Find out more

Take a look through our LOOP site for more details or find out more about Semantic over on our main website.

We're happy to talk through options and recommendations to help launch your new attractions online.

Just get in touch - we’re always happy to help.